{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"dc63b13d-e064-4d2f-83fb-aa8d3b8c79f8","title":"数字社会学","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787208177284","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"dc63b13d-e064-4d2f-83fb-aa8d3b8c79f8","id":"dc63b13d-e064-4d2f-83fb-aa8d3b8c79f8","uuid":"dc63b13d-e064-4d2f-83fb-aa8d3b8c79f8","title":"数字社会学","normalized_title":"数字社会学","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787208177284","isbns":["9787208177284"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":298,"navigation_url":"https://workshop.closeclaw.top/ai/book/dc63b13d-e064-4d2f-83fb-aa8d3b8c79f8","title_url":"https://workshop.closeclaw.top/ai/title/%E6%95%B0%E5%AD%97%E7%A4%BE%E4%BC%9A%E5%AD%A6","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/dc63b13d-e064-4d2f-83fb-aa8d3b8c79f8/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/dc63b13d-e064-4d2f-83fb-aa8d3b8c79f8/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/dc63b13d-e064-4d2f-83fb-aa8d3b8c79f8","page_url":"https://workshop.closeclaw.top/api/ai/books/dc63b13d-e064-4d2f-83fb-aa8d3b8c79f8/page","search_url":"https://workshop.closeclaw.top/api/ai/books/dc63b13d-e064-4d2f-83fb-aa8d3b8c79f8/search"},"page":{"printed_page":153,"pdf_page":173,"physical_index":173,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"4502f3cbed5a9ac40613b316aec1472d6b46da36cd9cb1b0677155241e495b7a"},"chapter":"第六章 数字技术应用的多样性","content":"目前，针对社交媒体平台使用的性别差异研究还比较少。如前所述，据美国和英国的统计数据显示，两个国家的男性和女性使用某些社交媒体网站的方式不同。性别特征还建构了男女群体在社交媒体中上传的内容类型。一项针对加拿大年轻女性使用脸书（Baileyet al.，2013）的研究发现，她们倾向于上传符合大众对理想年轻女性审美（性感、风趣、异性恋、受欢迎）的照片。在社交媒体网站上，年轻女性不得不处理、协调这些性别刻板印象。当被问及她们上传到脸书上的有关资料时，受访者认为保持边界感很重要，她们既要表现得受欢迎且有魅力，同时又不能显得肤浅或“放荡”。她们指出，相较于年轻男性而言，如果年轻女性误判了自己在脸书上的呈现方式，那么她们将更可能受到他人严厉的批判或嘲讽。因此，研究者认为，以脸书为代表的社交媒体网站并没有挑战性别规范，也并不允许用户拥有更大的自我表达自由，而是限制了年轻女性在受到他人密切监视和评判时呈现自我的方式。另一项脸书研究通过识别由一系列男女两性用户上传的头像照片中的刻板印象，聚焦于性别规范和性别期望是如何在平台上实现的这一问题。该研究发现男性更倾向于通过他们的照片将自已呈现为积极、主导并独立，恰恰相反的是，女性上传的图片将自己刻画为有吸引力、具有依赖性(Rose et al., 2012).\n\n第六章 数字技术应用的多样性\n\n132\n\n153","previous_page":152,"next_page":null}