{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"dc63b13d-e064-4d2f-83fb-aa8d3b8c79f8","title":"数字社会学","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787208177284","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"dc63b13d-e064-4d2f-83fb-aa8d3b8c79f8","id":"dc63b13d-e064-4d2f-83fb-aa8d3b8c79f8","uuid":"dc63b13d-e064-4d2f-83fb-aa8d3b8c79f8","title":"数字社会学","normalized_title":"数字社会学","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787208177284","isbns":["9787208177284"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":298,"navigation_url":"https://workshop.closeclaw.top/ai/book/dc63b13d-e064-4d2f-83fb-aa8d3b8c79f8","title_url":"https://workshop.closeclaw.top/ai/title/%E6%95%B0%E5%AD%97%E7%A4%BE%E4%BC%9A%E5%AD%A6","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/dc63b13d-e064-4d2f-83fb-aa8d3b8c79f8/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/dc63b13d-e064-4d2f-83fb-aa8d3b8c79f8/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/dc63b13d-e064-4d2f-83fb-aa8d3b8c79f8","page_url":"https://workshop.closeclaw.top/api/ai/books/dc63b13d-e064-4d2f-83fb-aa8d3b8c79f8/page","search_url":"https://workshop.closeclaw.top/api/ai/books/dc63b13d-e064-4d2f-83fb-aa8d3b8c79f8/search"},"page":{"printed_page":205,"pdf_page":225,"physical_index":225,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"f30e479f19a331caf83760a1b247902ee98c98efe8c94c36d83b3539a9613037"},"chapter":"第八章 数字化的身体/自我","content":"正如上文所言，包括政治家和王室成员在内的名人，无论何时出现在公共空间（有时是私人领域)，都会受到严密监视。监视者不仅有专业狗仔队，还有挥舞其移动设备的人。这是一种参与式的、概观性的逆向监视模式。名人经常自愿性地参与社交媒体，将社交媒体作为营销其“品牌”、与其粉丝联系、激发亲密感并发布最新活动新闻的手段(Marwick and boyd，2011)。他们在脸书上的好友数量或在推特上的粉丝数量，可以作为衡量其在全球受欢迎度的尺度(在撰写本书时，Lady Gaga与贾斯汀·比伯在竞争这一成功和名气的尺度)。许多政界人士和世界领导人也利用社交媒体网站来获得支持和传播新闻。奥巴马总统和教皇都有推特账户（奥巴马宣布2012年连任的推文占据史上最高转推量榜的第二位)。奥巴马在选举和连任竞选中的成功，很大程度上归功于他的竞选经理明智地选用社交媒体来获得选举和财政支持(Zavattaro，2010)。\n\n在社交媒体上，名人可以高度控制其生产和传播的内容。然而，作为被他人凝视的对象，他们也经常作为逆向监视和景观监视的构成部分而受到密切关注，并且能够在社交媒体上引起轩然大波(Marwick and boyd，2011)。名人在社交媒体上发表的错误或不恰当评论，通常会被“病毒式传播”，并在社交媒体网站上获得高度关注，随后被新闻媒体加以转载，并进一步发酵为大新闻。此时，曝光度作为衡量受欢迎程度的重要尺度，往往很快就会成为大众的攻击对象和笑柄。\n\n第八章 数字化的身体/自我\n\n178\n\n205","previous_page":204,"next_page":206}