{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"e38ef66b-e3ac-494b-b5ea-9cc05b2975d8","title":"Democracy and Other Neoliberal Fantasies Communicative Capitalism and Left Politics","author":null,"edition":null,"publisher":null,"year":null,"isbn":null,"requested_by":"printed_page","book":{"source_type":"original_book","book_id":"e38ef66b-e3ac-494b-b5ea-9cc05b2975d8","id":"e38ef66b-e3ac-494b-b5ea-9cc05b2975d8","uuid":"e38ef66b-e3ac-494b-b5ea-9cc05b2975d8","title":"Democracy and Other Neoliberal Fantasies Communicative Capitalism and Left Politics","normalized_title":"democracyandotherneoliberalfantasiescommunicativecapitalismandleftpolitics","author":null,"edition":null,"publisher":null,"year":null,"isbn":null,"isbns":[],"parsed":true,"ai_readable":true,"document_type":"book","page_count":229,"navigation_url":"https://workshop.closeclaw.top/ai/book/e38ef66b-e3ac-494b-b5ea-9cc05b2975d8","title_url":"https://workshop.closeclaw.top/ai/title/Democracy%20and%20Other%20Neoliberal%20Fantasies%20Communicative%20Capitalism%20and%20Left%20Politics","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/e38ef66b-e3ac-494b-b5ea-9cc05b2975d8/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/e38ef66b-e3ac-494b-b5ea-9cc05b2975d8/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/e38ef66b-e3ac-494b-b5ea-9cc05b2975d8","page_url":"https://workshop.closeclaw.top/api/ai/books/e38ef66b-e3ac-494b-b5ea-9cc05b2975d8/page","search_url":"https://workshop.closeclaw.top/api/ai/books/e38ef66b-e3ac-494b-b5ea-9cc05b2975d8/search"},"page":{"printed_page":179,"pdf_page":189,"physical_index":189,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"4a2a4eccb32f15bdf92e9925d8189ab53da9d1c1b18c72baa8be305a972d0952"},"chapter":"Comunicative Capitalism & Left Politics","content":"26 Ibid., no.\n\n27 Zizek, The Ticklish Subject, 198-205.\n\n2s Ibid., 209.\n\n29 .For elaboration of this point, see my Zizek's Politics.\n\n30 Zizek, The Ticklish Subject, 204.\n\n3 t Ibid., 353·\n\n32 There are of course others. Herbert Marcuse's analysis of \"the unification of opposites\" that occurs as political and commercial languages merge remains prescient and compelling; see One Dimensional Man (1964) . Yet insofar as his critique targets the welfare state, technocracy, and the conformity of mass culture, it cannot simply be patched and u<sub>l?</sub>graded as an application to the current setting. For a discussion of the shift from technocracy to techno culture, see chapter 3 of Dean, Publicity's Secret.\n\nFor elaborations of a left ethos of generosity, see Connolly, The Ethos ofPluralization; Coles, Rethinking Generosity; an4 Vhite, Sustaining Afirmation. See also the debate over postfoundationalism in Hedgehog .Review 7, no. 2 (Summer 2oos).\n\nIn 2004, 55·3 percent of the voting-age population of the United States turned out for the election. \"National Voter Turnout in Federal Elections: 1960-·2oo8;' http:/ /www.infoplease.com/ ipa/ Ao781453.html (accessed October 30, 2oo8 ). The census bureau reports that 64 percent of U.S. citizens eighteen years of age and older turned out. \"Voting and Registration in the Election of November 2004;' March 2006, http:/ /ww.census.gov (accessed October 30, 2oo8).\n\nONE Technology\n\n:1 See Dean, Publicity's Secret, and \"The Networked Empire:'\n\n2 Frank, One Market under God, 151.\n\n3 I set out the notion of ideology in Publicity's Secret.\n\n4 Sassen,·Losing Control?\n\n5 Harve}'j A Brief History of Neoliberalism, 3.\n\n6 Colin Crouch identifies similar processes in Europe (primarily Italy and the Netherlands) and Great Britain in his Post-Democracy.\n\n7 See Eva illouz's discussion of the insertion of \"communication\" as a therapeutic ideal in the heart of corporate culture, in Cold Intimacies.\n\ns Matic and Pantie, 'War ofWords:\n\n9 My account of antagonism draws from Ernesto Ladau and Slavoj Zizek. For a more thorough elaboration, see Dean, Zizek's Politics.\n\n10 For a discussion of the role of speed under neoliberalism, see Armitage and Roberts, \"Chronotopia:\n\n1 .1 Actually, one doesn't need to b e optimistic o r pessimistic t o emphasize abundance. Critical analysts of the Internet observe that, contrary to capitalisin's supposition that scarcity determines value, the value of the Internet is premised on abundance. Mark Poster writes, \"With the Internet, as with other networked media, a counterposition is installed in which a communication has greater value the more individuals it reaches, the more it multiplies itself, the more common or universal it is;' \"What's the Matter with the Internet?, 46. Poster also points out that television advertising is an exception to the idea of scarcity-a television program is more valuable (and hence ad time more expensive) the more popular it is. Contemporary public relations and advertising practices rely on intensifying and expanding brand presence. And here they reassemble other modes of functioning in the capitalist market-the establishment of ubiquity rather than scarcity (McDonald's and Coke come to mind). So rather than indicating that abundance is what makes networked communications so seemingly transformative of capitalist laws of supply and demand, Poster's point reminds us of the limits of those laws-not everything follows the logic of scarcity, ideas and practices (those connected with public health or religious faith, say) perhaps least of all. For an alternative approach to surplus, one that views scarcity as an ideological delusion, see Wark, A Hacker Manifesto.\n\nss\n\nNOTES TO C HAPTER ONE\n\n34\n\n179","previous_page":178,"next_page":180}