{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"e613fff5-9eda-4e8d-b348-903e6d630253","title":"黑箱社会 控制金钱和信息的数据法则＝THE BLACK BOX SOCIETY","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508655208","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"e613fff5-9eda-4e8d-b348-903e6d630253","id":"e613fff5-9eda-4e8d-b348-903e6d630253","uuid":"e613fff5-9eda-4e8d-b348-903e6d630253","title":"黑箱社会 控制金钱和信息的数据法则＝THE BLACK BOX SOCIETY","normalized_title":"黑箱社会控制金钱和信息的数据法则theblackboxsociety","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508655208","isbns":["9787508655208"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":318,"navigation_url":"https://workshop.closeclaw.top/ai/book/e613fff5-9eda-4e8d-b348-903e6d630253","title_url":"https://workshop.closeclaw.top/ai/title/%E9%BB%91%E7%AE%B1%E7%A4%BE%E4%BC%9A%20%E6%8E%A7%E5%88%B6%E9%87%91%E9%92%B1%E5%92%8C%E4%BF%A1%E6%81%AF%E7%9A%84%E6%95%B0%E6%8D%AE%E6%B3%95%E5%88%99%EF%BC%9DTHE%20BLACK%20BOX%20SOCIETY","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/e613fff5-9eda-4e8d-b348-903e6d630253/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/e613fff5-9eda-4e8d-b348-903e6d630253/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/e613fff5-9eda-4e8d-b348-903e6d630253","page_url":"https://workshop.closeclaw.top/api/ai/books/e613fff5-9eda-4e8d-b348-903e6d630253/page","search_url":"https://workshop.closeclaw.top/api/ai/books/e613fff5-9eda-4e8d-b348-903e6d630253/search"},"page":{"printed_page":100,"pdf_page":119,"physical_index":119,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"12c0700666e0f753ca87d48ff1a41be6f97d7f704e7bdc83e350af2c22339fd8"},"chapter":"第三章","content":"Foundem遭到排斥的事件真的只是Google在保护搜索用户免受垃圾站点侵扰时的误打误伤吗？还是为了打压一个新生的竞争者而采取的行为？任何一种情况都会对搜索结果产生影响。但Google的“质量评分”算法十分隐秘，我们无法知道哪一个才是真正的原因。接下来我们将进一步详述Google与竞争的关系。\n\n搜索、透明度和“隐形营销”\n\n“隐形营销”是搜索和信任发生碰撞的一个区域。就像广播网络一样，搜索引擎靠提供无偿内容（指自然搜索结果）和出售广告（指付费搜索结果）维持生存。随着搜索引擎的发展，它们的多数做法是将广告置于结果页面的顶部或两侧，而页面中部显示未受商业影响的排名结果。\n\n美国法律很早就要求对编辑内容和付费内容进行分离。起初，Google无论是在理念上还是在行动上都遵循着这些要求。当它只是众多搜索引擎中的一员并在市场的夹缝中求生存时，这种做法不但是明智的妥协，而且是很好的经营策略。Google在广告投放方面的透明性为其带来了高质量的搜索结果并赢得了广大用户的信任。之前的搜索巨头曾经将广告伪装成相关链接来欺骗用户，这使得大量的用户流向Google。随着越来越多的用户进入到这个系统，Google掌握到了更多的个人信息，并且能够更好地为客户定制搜索结果。它的广告收入也随着目标定位精度的提升而增加。这种“规规矩矩”取得的胜利成为硅谷成功学的一个范本。Google公司耐心地收集数据，并以此在广告商、内容提供者和用户之间树立了良好的口碑。\n\n黑箱社会The Black BoxSociety\n\n100","previous_page":99,"next_page":101}