{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","title":"审美资本主义：品味的工业化","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787567508804","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","id":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","uuid":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","title":"审美资本主义：品味的工业化","normalized_title":"审美资本主义品味的工业化","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787567508804","isbns":["9787567508804"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":221,"navigation_url":"https://workshop.closeclaw.top/ai/book/ef817ee5-07cd-4d04-b5aa-20e07a77acc2","title_url":"https://workshop.closeclaw.top/ai/title/%E5%AE%A1%E7%BE%8E%E8%B5%84%E6%9C%AC%E4%B8%BB%E4%B9%89%EF%BC%9A%E5%93%81%E5%91%B3%E7%9A%84%E5%B7%A5%E4%B8%9A%E5%8C%96","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/ef817ee5-07cd-4d04-b5aa-20e07a77acc2","page_url":"https://workshop.closeclaw.top/api/ai/books/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/page","search_url":"https://workshop.closeclaw.top/api/ai/books/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/search"},"page":{"printed_page":100,"pdf_page":107,"physical_index":107,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"c68999e90fdc9604b0a90155da7db5de5d6b764280bd73eb0b591c8b61c56eaa"},"chapter":"审美资本主义","content":"当最初的品味对产品产生厌倦，由此产生其他品味，并不断循环，形成新产品的周期性转换，这种产品的更新换代促使了市场的形成。20世纪20年代，生产者们尝试说服驾驶者们他们所驾驶的汽车尽管仍然能够完好运行，却已经过时了。这是个决定性的转折点。然而为什么没有优先使用技术创新作为吸引顾客的因素呢？是因为成本控制的问题，应当尽可能限制在技术方面的改变。必须构思另一种性质的、花费较少的审美变量。既然不能损害大规模生产已经能够实现的大众阶层经济,雪佛兰(Chevrolet)的销售经理格兰特(RichardGrant)于是致力于通过向消费者提供一个系列内的多种选择来迎合消费者的审美品味，在这个由生产者制定的系列内，有多种颜色和其他的一些选项。这种生产模式与在生产标准化之前就存在的定制生产模式是没有任何关系的。一种模式是客户可以自由地想象生产者为其所创造的汽车。而在另一种模式中，客户的欲望满足于能够在一个有限的系列中作出审美和技术上的取舍。\n\n100","previous_page":99,"next_page":101}