{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","title":"审美资本主义：品味的工业化","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787567508804","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","id":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","uuid":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","title":"审美资本主义：品味的工业化","normalized_title":"审美资本主义品味的工业化","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787567508804","isbns":["9787567508804"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":221,"navigation_url":"https://workshop.closeclaw.top/ai/book/ef817ee5-07cd-4d04-b5aa-20e07a77acc2","title_url":"https://workshop.closeclaw.top/ai/title/%E5%AE%A1%E7%BE%8E%E8%B5%84%E6%9C%AC%E4%B8%BB%E4%B9%89%EF%BC%9A%E5%93%81%E5%91%B3%E7%9A%84%E5%B7%A5%E4%B8%9A%E5%8C%96","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/ef817ee5-07cd-4d04-b5aa-20e07a77acc2","page_url":"https://workshop.closeclaw.top/api/ai/books/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/page","search_url":"https://workshop.closeclaw.top/api/ai/books/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/search"},"page":{"printed_page":101,"pdf_page":108,"physical_index":108,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"490314bde58005e21210fdd9b485d877b9d97309e167b9bc88abcf9b20f1c484"},"chapter":"审美资本主义","content":"在一个企业内部，为此而设的负责“风格”的部门，其职能就是汽车生产过程的美学配置。20世纪初，通用汽车公司的一位领导者在其自传中提到了审美创造的功效问题：“当我们修改一款车型的风格时，可以走多远呢？这是一个特别敏感的问题。我们所提出的修改必须足够新颖和吸引人才能创造新的需求，也就是说要创造一种不满足感，即当我们把新款跟之前的款式进行对比的时候，要有一种对旧款不满的感觉。”①所有捕获消费者品味所必需的元素都是现成的。审美选项是十分有益的：它让生产者能够限制技术上的投资，并保证更大程度地掌控消费者的中庸审美品位，让后续款式的供应有可能与之适应。生产者明白对工业供应的品味属于一种情绪和喜好的变迁。这种商业计划要求更大程度地将“个人喜好”加入到汽车贸易的方程中。对需求的考虑成为生产过程中的一个环节。消费者因此成为设计的中心，因为消费者的意见就是某种形式的处方，生产程序是根据对消费者的意见的猜测而制定的。\n\n① 斯隆(SLOAN),由泰德罗在《胆量与市场》一书中援引,第203页。\n\n101","previous_page":100,"next_page":102}