{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","title":"审美资本主义：品味的工业化","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787567508804","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","id":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","uuid":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","title":"审美资本主义：品味的工业化","normalized_title":"审美资本主义品味的工业化","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787567508804","isbns":["9787567508804"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":221,"navigation_url":"https://workshop.closeclaw.top/ai/book/ef817ee5-07cd-4d04-b5aa-20e07a77acc2","title_url":"https://workshop.closeclaw.top/ai/title/%E5%AE%A1%E7%BE%8E%E8%B5%84%E6%9C%AC%E4%B8%BB%E4%B9%89%EF%BC%9A%E5%93%81%E5%91%B3%E7%9A%84%E5%B7%A5%E4%B8%9A%E5%8C%96","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/ef817ee5-07cd-4d04-b5aa-20e07a77acc2","page_url":"https://workshop.closeclaw.top/api/ai/books/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/page","search_url":"https://workshop.closeclaw.top/api/ai/books/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/search"},"page":{"printed_page":110,"pdf_page":117,"physical_index":117,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"88913b2b841f530d6ac4643c691d76656cf4259794c27747be055a94bbd7d67a"},"chapter":"审美资本主义","content":"因为欲望有弹性的特点能够完全满足生产者的要求，因此消费更能够促进生产。生产者的问题涉及到消费者动机的可用性。最关键的一点在于，消费者的欲望传播得很快，比生产者的欲望更有效。消费习惯随着模仿趋势的变化被更快地采纳，生产者则会在某种程度上变得被动，个人和集体都会互相模仿，更多地去采纳现有事物而不是去发明。模仿是有传染性的，有了技术革新和广告手段，模仿会因传播工具的发展而具备更高的传播效率，并在接下来的几十年中不断完善。①\n\n①关于这个问题，需要参考以下的分析：“如果工资一生计的关系是反抗的理由，工资一消费的关系则成为历史性地和解资本主义和雇佣劳工之间关系的协调者，甚至颠覆了马克思所描述的社会关系:劳动者，一旦成为消费者，就不再继续反抗另一个阶级—即资产阶级，从此，他们通过消费方式来为争取自己的权利而抗争”(弗兰克·科绍[Franck COCHOY]，《营销的历史—规范市场经济》[ Histoire du marketing. Discipliner l'économie dumarché,第 144页)。\n\n②见杰奎琳·赫克特(Jacqueline HECHT),《政治经济学的诞生》(Pierre de Boisquilbert ou la naissance de l'économie politique),第 893 页。\n\n110","previous_page":109,"next_page":111}