{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","title":"审美资本主义：品味的工业化","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787567508804","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","id":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","uuid":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","title":"审美资本主义：品味的工业化","normalized_title":"审美资本主义品味的工业化","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787567508804","isbns":["9787567508804"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":221,"navigation_url":"https://workshop.closeclaw.top/ai/book/ef817ee5-07cd-4d04-b5aa-20e07a77acc2","title_url":"https://workshop.closeclaw.top/ai/title/%E5%AE%A1%E7%BE%8E%E8%B5%84%E6%9C%AC%E4%B8%BB%E4%B9%89%EF%BC%9A%E5%93%81%E5%91%B3%E7%9A%84%E5%B7%A5%E4%B8%9A%E5%8C%96","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/ef817ee5-07cd-4d04-b5aa-20e07a77acc2","page_url":"https://workshop.closeclaw.top/api/ai/books/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/page","search_url":"https://workshop.closeclaw.top/api/ai/books/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/search"},"page":{"printed_page":116,"pdf_page":123,"physical_index":123,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"42e4167f1f79eed1fa707ea8d328e559cba9c617ed76e5892bf165f36a7a57f8"},"chapter":"审美资本主义","content":"自1959年,营销学专家利维(Sidney Levy)主张品牌不再仅仅是一张简单的标签，而是一个复杂的符号，与审美偏好相符，并受企业结构和恰当管理的管制。所谓“品牌形象”和“出售的符号”的说法由此出现。文章的作者捍卫一种观点：“人们买东西不仅仅是为了东西的用途，也是为了东西所表达的意义。”①对情绪和情感的认识蔑视理性的和纯反射性的动机。在过去的购买过程中，消费者是被当作“处理信号的理性机器”(如价格、质量、使用率这样的理性信号)，如今的购买过程则是更非理性的机制，消费者追求的是享乐体验。这种方式的新颖性在于上述非理性的、私密的心理学科的出现。满足感的主要计量标准就是想象力和审美感受性。\n\n116","previous_page":115,"next_page":117}