{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","title":"审美资本主义：品味的工业化","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787567508804","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","id":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","uuid":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","title":"审美资本主义：品味的工业化","normalized_title":"审美资本主义品味的工业化","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787567508804","isbns":["9787567508804"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":221,"navigation_url":"https://workshop.closeclaw.top/ai/book/ef817ee5-07cd-4d04-b5aa-20e07a77acc2","title_url":"https://workshop.closeclaw.top/ai/title/%E5%AE%A1%E7%BE%8E%E8%B5%84%E6%9C%AC%E4%B8%BB%E4%B9%89%EF%BC%9A%E5%93%81%E5%91%B3%E7%9A%84%E5%B7%A5%E4%B8%9A%E5%8C%96","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/ef817ee5-07cd-4d04-b5aa-20e07a77acc2","page_url":"https://workshop.closeclaw.top/api/ai/books/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/page","search_url":"https://workshop.closeclaw.top/api/ai/books/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/search"},"page":{"printed_page":117,"pdf_page":124,"physical_index":124,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"dd7b6ddfc5a5121a3443211c2b1e4ca0efa104dc1e4f7a58f95b08c6ebe6de22"},"chapter":"审美资本主义","content":"在这样的环境中，消费事实因为有助于生产符号化的、社会化的满足感，因而有超出单纯经济动机的趋势。它被赋予新的特性:随着象征符号和神圣标识的生产，它具有了宗教性；随着自由交换是幸福的万能之源这种思想的出现，它有了思想性；因市场营销的调节能力取代国家调控能力，它有了政治性；因为消费价值和公民规则的互补性，它又具有了社会性。要使营销技术有效，必须将它纳入所有传统经济边界之外的领域，也就是私人生活、个人存在，与身体、内心、神圣、象征、审美愉悦、精神价值、伦理、集体关系、社会和个人解放相关的领域。如果说这个进程从20世纪50年代起就全部拟好，则必须承认它直到80年代才获得完全的成功，也许因为这大部分用于战后重建的三十年，消费品主要是家庭生活用品(汽车、家具、家用电器等)，故而功利用途的地位依然高于象征维度。\n\n①弗兰克·科绍，《营销的历史》,第160页。\n\n117","previous_page":116,"next_page":118}