{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","title":"审美资本主义：品味的工业化","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787567508804","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","id":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","uuid":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","title":"审美资本主义：品味的工业化","normalized_title":"审美资本主义品味的工业化","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787567508804","isbns":["9787567508804"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":221,"navigation_url":"https://workshop.closeclaw.top/ai/book/ef817ee5-07cd-4d04-b5aa-20e07a77acc2","title_url":"https://workshop.closeclaw.top/ai/title/%E5%AE%A1%E7%BE%8E%E8%B5%84%E6%9C%AC%E4%B8%BB%E4%B9%89%EF%BC%9A%E5%93%81%E5%91%B3%E7%9A%84%E5%B7%A5%E4%B8%9A%E5%8C%96","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/ef817ee5-07cd-4d04-b5aa-20e07a77acc2","page_url":"https://workshop.closeclaw.top/api/ai/books/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/page","search_url":"https://workshop.closeclaw.top/api/ai/books/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/search"},"page":{"printed_page":118,"pdf_page":125,"physical_index":125,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"a93ec93832c28061df9bb638b6e0a894a4f4fb335072d8c60f97290dbdafc049"},"chapter":"审美资本主义","content":"自19世纪起，在美国，经济参与者不断地在自由欲望和自由意志实践中找到与消费最忠诚的关系。富兰克林认为，政治轨道和经济轨道的汇合有利于美国人民的幸福，美国人民一方面“在周期性选举中找到了选择可能的领袖的权利”，另一方面，也获得了“选择购买的权利”。①在这个国家里，市场营销的目的是将位于现实两面的商业销售技术和民主同时系统化。政治界和商业界是紧紧相连的，原因是审美欣赏毫无疑问承载着自由意志这个前提。\n\n50年代，市场营销发生转变，它摒弃了利润的绝对单一的必要性，转而聚焦于消费者，消费者因此成为所有投资者关注的对象：\n\n如同哥白尼日心说的革命，美国商业界总体上正进行着它自己的革命：营销的革命(……)。企业不再是商业宇宙的中心。今天，位于中心的是消费者。我们的关注从生产问题转向了市场营销问题，从我们能够生产什么产品转向了消费者想要我们生产什么产品，从企业自身转向了市场。①\n\n① 见泰德罗的《胆量与市场……》一书中援引的富兰克林自传，第3页。\n\n118","previous_page":117,"next_page":119}