{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","title":"审美资本主义：品味的工业化","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787567508804","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","id":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","uuid":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","title":"审美资本主义：品味的工业化","normalized_title":"审美资本主义品味的工业化","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787567508804","isbns":["9787567508804"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":221,"navigation_url":"https://workshop.closeclaw.top/ai/book/ef817ee5-07cd-4d04-b5aa-20e07a77acc2","title_url":"https://workshop.closeclaw.top/ai/title/%E5%AE%A1%E7%BE%8E%E8%B5%84%E6%9C%AC%E4%B8%BB%E4%B9%89%EF%BC%9A%E5%93%81%E5%91%B3%E7%9A%84%E5%B7%A5%E4%B8%9A%E5%8C%96","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/ef817ee5-07cd-4d04-b5aa-20e07a77acc2","page_url":"https://workshop.closeclaw.top/api/ai/books/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/page","search_url":"https://workshop.closeclaw.top/api/ai/books/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/search"},"page":{"printed_page":120,"pdf_page":127,"physical_index":127,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"8b78046bac14eff5a3a7200257a1e877f8662654768e4d08f799854fcc7ae6e3"},"chapter":"审美资本主义","content":"经济因素并非满足在商业生产之前就已经存在的需求，而是允许使用支配必要的力量来创造客户的欲望。必须看到这个想法与市场营销的最初设想之间的差异，最初设想本是测量和评估消费者的欲望，认识个人自身的、与市场无关的欲望。将消费者作为商业实践的中心，就是确定从经济的角度将消费者的感受物化的原则，然而依旧肯定消费者相对于市场的自主权。与此同时，在允许消费者有自主意志，尤其是分析和批评的能力的同时，专家们所做的仅仅是估测和预告市场营销的社会性扩张将会引起的批评。\n\n为了使产品在市场上自由流通，工业家们应该与新教伦理的残余抗争，因为它阻碍了由消费所支撑的社会的发展。为了使消费能够繁荣兴旺，消费享乐主义应该取代生产禁欲主义。实际上，管理学的专家记录了美国的问题。他们提出的解决方法是更强的物质主义，尤其是“幻想、感觉和愉悦感的稳定流动”。①这种新颖的消费模式能够将弗洛伊德学说的愉悦感抬高到首要原则的地位，而将(被信息的理性处理所僵化的)现实性贬到次要原则的地位。因此，在专家们看来，通过艺术作品了解消费变得比通过消费了解艺术作品更重要。审美消费被上升为社会的总体计划。\n\n①《市场营销的变化:社会关系》，见《营销的历史》中的援引,第206页。\n\n120","previous_page":119,"next_page":121}