{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","title":"审美资本主义：品味的工业化","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787567508804","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","id":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","uuid":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","title":"审美资本主义：品味的工业化","normalized_title":"审美资本主义品味的工业化","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787567508804","isbns":["9787567508804"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":221,"navigation_url":"https://workshop.closeclaw.top/ai/book/ef817ee5-07cd-4d04-b5aa-20e07a77acc2","title_url":"https://workshop.closeclaw.top/ai/title/%E5%AE%A1%E7%BE%8E%E8%B5%84%E6%9C%AC%E4%B8%BB%E4%B9%89%EF%BC%9A%E5%93%81%E5%91%B3%E7%9A%84%E5%B7%A5%E4%B8%9A%E5%8C%96","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/ef817ee5-07cd-4d04-b5aa-20e07a77acc2","page_url":"https://workshop.closeclaw.top/api/ai/books/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/page","search_url":"https://workshop.closeclaw.top/api/ai/books/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/search"},"page":{"printed_page":139,"pdf_page":146,"physical_index":146,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"e0844b53f3dea33f1b6e85a0006c5b5f7b457dea6667624dec22a62155000b37"},"chapter":"审美资本主义","content":"因为易变品味的统一，时尚促成了一种新的消费方式，在这种消费方式中，由于审美规则建立在物品的地位降级的基础上，用途永远是附属的、次要的品质。时尚是一种本质为毁灭性的消费。物品被降级不是因为物质上劣化，而是因为物品给人们的有机好感的削弱。万能的手段是将持久的消费转换成短暂的消费，选择消耗而非贮存，因为每一次淘汰都是一个关于新品的承诺。审美品味具备相当大的延展性，它能够被改变，以创造或调节能够与可用商品的不断涌现相适应的审美意见的方向。因此，审美品味的易变性不仅是能够被容忍的，它还是被推崇、被积极鼓励的。审美品味的易挥发性是心理的、非物质的经济剩余价值的来源。\n\n在大众消费中运用的设计，因其美化和装饰的力量，通过让品味和时尚受到情感浮动的影响，成为一种削减原本可消耗、可摧毁物品的寿命的补充手段。因为巡回周期之迅速，同样的一批个人会看到各种品味相继而来、接踵而去，喜欢会变成厌恶，反之亦然。矛盾的是，在时尚制度的管制下，审美体验的多变个性被它的速度增加和数量增加综合了，以便通过恒定的情绪压力将消费欲望保持在一个随时准备运行的状态。因此，关键在于排解无聊，让心理冲动保持在唤醒状态。\n\n① 塔尔德，《模仿的定律》,第363页。\n\n139","previous_page":138,"next_page":140}