{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","title":"审美资本主义：品味的工业化","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787567508804","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","id":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","uuid":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","title":"审美资本主义：品味的工业化","normalized_title":"审美资本主义品味的工业化","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787567508804","isbns":["9787567508804"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":221,"navigation_url":"https://workshop.closeclaw.top/ai/book/ef817ee5-07cd-4d04-b5aa-20e07a77acc2","title_url":"https://workshop.closeclaw.top/ai/title/%E5%AE%A1%E7%BE%8E%E8%B5%84%E6%9C%AC%E4%B8%BB%E4%B9%89%EF%BC%9A%E5%93%81%E5%91%B3%E7%9A%84%E5%B7%A5%E4%B8%9A%E5%8C%96","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/ef817ee5-07cd-4d04-b5aa-20e07a77acc2","page_url":"https://workshop.closeclaw.top/api/ai/books/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/page","search_url":"https://workshop.closeclaw.top/api/ai/books/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/search"},"page":{"printed_page":161,"pdf_page":168,"physical_index":168,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"fa93c8eefd2ceb69b238fd86ddacbb5b9a18993e1e61cba5d4d80e77364aacf9"},"chapter":"审美资本主义","content":"几十年来，生产者与循环往复的批评不断抗衡着，并不断思考着国内市场的更新，提供更广泛的产品和旨在回应不同需求的审美体验。社会的竞争在过去是以工资制度为形式的工作竞争，现在那种竞争形式已经过时，转而以消费者要求的性质呈现。资本主义推动了接触产品的通道的开启，尤其是作为产品的审美体验，这个变革过程不仅仅意味着地位的改变，更意味着资本主义通过市场解放个人的承诺的实现，个人从此能够选择自我社会状态以及拥有与消费的服务和物品。②\n\n然而，最常见的批评要么为差异的消除感到惋惜，要么反对以商品销售为目的的差异再生产。随着市场营销和广告向个人内在维度、向个人内心发展，人类精神的大众化证明了这一点。①企业人士把赌注压在商品不断扩大的多样化上，使商品同个人最密切、最贴近的关注联系在一起。他们于是能够更接近个人的身体与情绪、人格与感情，以便增加消费者的情感满意度。对体验的欲望关注所有与身体有关的表现形式，不仅仅因为身体提供了视觉—广告商早就意识到了视觉的重要性—还因为身体与嗅觉、味觉、听觉和触觉有关。与视觉相关的情感刺激的饱和迫使企业主投资于其他的感觉器官。新颖之处不仅在于感官的运用，更在于感受性的商业物化。\n\n①杰里米·里夫金(Jeremy RIFKIN)，《冲动的时代》(L'Age de l'accès)。\n\n② 事实上，“商品化是一个最简单的过程，通过这个过程，资本主义能够认识批评的有效性并将批评纳入自己所拥有的手段中:企业人士听到了批评所表达的需求，利于创造能够让批评满意且能够出售的产品和服务。”(吕克·博尔坦斯基[Luc BOLTANSKI]、夏娃·夏佩罗[Ève CHIAPELLO],《资本主义的新精神》[ Le Nouvel Esprit du capitalisme],第 533 页。)\n\n161","previous_page":160,"next_page":162}