{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","title":"审美资本主义：品味的工业化","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787567508804","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","id":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","uuid":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","title":"审美资本主义：品味的工业化","normalized_title":"审美资本主义品味的工业化","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787567508804","isbns":["9787567508804"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":221,"navigation_url":"https://workshop.closeclaw.top/ai/book/ef817ee5-07cd-4d04-b5aa-20e07a77acc2","title_url":"https://workshop.closeclaw.top/ai/title/%E5%AE%A1%E7%BE%8E%E8%B5%84%E6%9C%AC%E4%B8%BB%E4%B9%89%EF%BC%9A%E5%93%81%E5%91%B3%E7%9A%84%E5%B7%A5%E4%B8%9A%E5%8C%96","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/ef817ee5-07cd-4d04-b5aa-20e07a77acc2","page_url":"https://workshop.closeclaw.top/api/ai/books/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/page","search_url":"https://workshop.closeclaw.top/api/ai/books/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/search"},"page":{"printed_page":163,"pdf_page":170,"physical_index":170,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"0744a0d5159b39365569e35e32e7d666e6e773f802a64001274d573109891dbf"},"chapter":"审美资本主义","content":"这一切的发生顺理成章，就好像感受性本是品味规则入侵并腐蚀它之前审美品味最原始、最纯洁的形式，是透明的成分合成的结晶。对感受性的颂扬必然是标准化的，因为这种颂扬所憧憬的完完全全是某种审美的正统性。纯粹审美体验的这个梦想，这个审美品味黄金时代、审美伊甸园的梦想，象征了一种与其最原始要求相符的存在，一种不以规律性为规则的生活方式，一种没有羁绊的满足感。这种愉悦感的标识是隐藏的标准化行动，这种标准化甚至能指挥神化叙述的领域，令神化记叙标准缺席。\n\n通过用额外的感官和情感刺激来回应失落感，工业生产使自己上升为归并解放需求的势力，甚至超脱了消费与生产的关系。消费者审美品味的可利用性变成了将来社会经济改变的关键点：其论据是生活风格必然取代单一大众消费。同样，商业化物品服从不断更新的分类制度，这种分类制度来源于文化，尤其来源于艺术文化。风格化将使商品和服务更令人向往。选择的自由将在为不同经济阶层提供的有限选择和个性化工业色板中体现。像今天一样，所需要做的就只有罗列最个人的，甚至是难以估量的需求，以及可能被市场疏通或被由传播专家组成的专业媒介群体平息的冲突。这种社会化学有可能将人们认为繁杂且不成熟的需求遗留在边缘地带。如果产品划分——甚至是大众定制化——允许回应某种不满足感，这种不满足感就会马上被吸收到品牌符号域所划定的整体范围中，这个整体涵盖了在竞争规则和工业生产量允许的范围内最个人的需求。产品适应品味这种解决办法是不全面的，因为这种解决办法是建立在额外消费的基础上，在额外消费中，审美独特性仍然会在市场交替中回归均衡。个性化的过程被市场所磨平，被行为曲线所和谐。\n\n163","previous_page":162,"next_page":164}