{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","title":"审美资本主义：品味的工业化","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787567508804","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","id":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","uuid":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","title":"审美资本主义：品味的工业化","normalized_title":"审美资本主义品味的工业化","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787567508804","isbns":["9787567508804"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":221,"navigation_url":"https://workshop.closeclaw.top/ai/book/ef817ee5-07cd-4d04-b5aa-20e07a77acc2","title_url":"https://workshop.closeclaw.top/ai/title/%E5%AE%A1%E7%BE%8E%E8%B5%84%E6%9C%AC%E4%B8%BB%E4%B9%89%EF%BC%9A%E5%93%81%E5%91%B3%E7%9A%84%E5%B7%A5%E4%B8%9A%E5%8C%96","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/ef817ee5-07cd-4d04-b5aa-20e07a77acc2","page_url":"https://workshop.closeclaw.top/api/ai/books/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/page","search_url":"https://workshop.closeclaw.top/api/ai/books/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/search"},"page":{"printed_page":164,"pdf_page":171,"physical_index":171,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"e888d4d8d38f45ca3b4a4aa6740cc4c9cb44464492c9612afeb8ee56793a7a0b"},"chapter":"审美资本主义","content":"消费的非物质化\n\n文化和休闲的发展、传播和营销的飞跃，绝非仅仅因福特主义的危机而造成。这一发展历史伴随着20世纪20年代以来审美诈骗手段的发展，是消费活动的核心，即使直到我们现在的这个年代才是资本主义审美轨迹激进化的年代。此外，审美结构影响了企业的结构。大公司更要求领导层发挥想象和感受的能力，而不是机械地汲尽其资格技能。这些公司要求个人运用情感和感觉、个人体验和创造潜力。除了通晓传统知识，还须具有个性，即文化修养和审美品味，这些非物质的人文资本被注入到产品的构思、创造和研发中，甚至有利于与其他协作者的信息交换。在确保其在公司内部的工作的同时，工薪职员还应该发挥那些在理论上与市场无关的内在创造潜能。如果说福特制时代的劳动者进入工作领域时已经预先被剥夺了知识、技能、感受性，以及思考、组织、欣赏和享受的天分，被极简化以适应机器劳动，那么在当代资本主义中则不能如此。当代的资本主义反过来说：“后福特时代的劳动者，在进入生产程序时，反而应该带着他们从游戏、团队体育、竞争、论辩、音乐、戏剧等活动中获得的文化知识。”①\n\n164","previous_page":163,"next_page":165}