{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","title":"审美资本主义：品味的工业化","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787567508804","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","id":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","uuid":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","title":"审美资本主义：品味的工业化","normalized_title":"审美资本主义品味的工业化","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787567508804","isbns":["9787567508804"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":221,"navigation_url":"https://workshop.closeclaw.top/ai/book/ef817ee5-07cd-4d04-b5aa-20e07a77acc2","title_url":"https://workshop.closeclaw.top/ai/title/%E5%AE%A1%E7%BE%8E%E8%B5%84%E6%9C%AC%E4%B8%BB%E4%B9%89%EF%BC%9A%E5%93%81%E5%91%B3%E7%9A%84%E5%B7%A5%E4%B8%9A%E5%8C%96","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/ef817ee5-07cd-4d04-b5aa-20e07a77acc2","page_url":"https://workshop.closeclaw.top/api/ai/books/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/page","search_url":"https://workshop.closeclaw.top/api/ai/books/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/search"},"page":{"printed_page":167,"pdf_page":174,"physical_index":174,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"6913011d78141e2946b43cde83cd3a86038e4402ddebe1608d36a0d40423938e"},"chapter":"审美资本主义","content":"与此同时，这种愉悦感非物质化的现象——愉悦感已经部分摆脱了商品的束缚—应当被理解为对审美工业所受到的批评的一种回应。因为人们指责这种工业所生产的商品被独家专营和占有，可在消费行为中被毁灭。通过将商品价值转移到消费者一方，移植到消费者置于自己意识状态中心的能力中，生产者暗示消费者通过自己的感受性创造必要的条件，以将商业产品价值化。消费者只需要让自己的物理体验与品牌向他发出的愉悦邀请信号相协调。\n\n当涉及到能够巩固消费者对于产品可衡量的品质的意见时，只需要借助科学、技术、功用和营养学等的佐证来加强消费者的信心。目前，审美感受性的领域变成了企业的实验室、一个运用商业技术的领域，而客户群则成为检验的标准和证明产品有效性的证据。企业对审美的投资是非常重要的，这种投资是通过市场使个人社会化的强大推动力。因为，审美愉悦感与爱和情感共鸣的愉悦感，以及扩大同感圈子和加强与他人情感互动的愉悦感是息息相关的。随着消费者的圈子越来越大，消费者对审美物品的依恋也随之增加，他们所感受到的爱和满足感也随之加强。审美愉悦感是一种与参与度和普及度紧密相关的愉悦感，没有了参与，愉悦感就会萎缩。审美的能力为企业提供了通过传播手段拓宽公共领域和归属感网络的机遇。\n\n167","previous_page":166,"next_page":168}