{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","title":"审美资本主义：品味的工业化","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787567508804","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","id":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","uuid":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","title":"审美资本主义：品味的工业化","normalized_title":"审美资本主义品味的工业化","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787567508804","isbns":["9787567508804"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":221,"navigation_url":"https://workshop.closeclaw.top/ai/book/ef817ee5-07cd-4d04-b5aa-20e07a77acc2","title_url":"https://workshop.closeclaw.top/ai/title/%E5%AE%A1%E7%BE%8E%E8%B5%84%E6%9C%AC%E4%B8%BB%E4%B9%89%EF%BC%9A%E5%93%81%E5%91%B3%E7%9A%84%E5%B7%A5%E4%B8%9A%E5%8C%96","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/ef817ee5-07cd-4d04-b5aa-20e07a77acc2","page_url":"https://workshop.closeclaw.top/api/ai/books/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/page","search_url":"https://workshop.closeclaw.top/api/ai/books/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/search"},"page":{"printed_page":172,"pdf_page":179,"physical_index":179,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"ca570d89046ea80bfae316892737b15a2802caf536e0751a92335689c8551efd"},"chapter":"审美资本主义","content":"审美物品只需会说一种简单的语言，一种消费者的一般感受性不需要特殊技能就能够掌握的语言。这种语言建立在感受性最粗糙的表达上—如自发性、易感性、情感性、直接性—将观众的理解能力、译码能力、分析能力和辨别能力放在次要位置。气味或者图像的体验不需要最低限度的学习作为前提，这种体验不可言喻，就像纯粹的嗅觉或视觉体验。这种方法能够极大地扩大消费者的数量，不再一定要建立品味才能达到审美满足。相反，审美教育阻碍了愉悦享受所必需的那种单纯质朴。要知道感受性不是一种能力，情绪和情感需要培养，这个培养过程更取决于诱惑，而非审美能力的掌握程度。品味的自发性的确有助于感受性工业化的合理化。消费者只从与感性品质的偶遇中获得幸福感，例如握着轻柔的花边或者在讨论欢快或严肃的作品时，关注单一的情感共鸣。然而，必须强调一点，我们只有在掌握了超越感官属性、达到风格特点的概念的情况下，才能从判断的第一层过渡到第二层。基本的满足感无法走出感觉的领域。同样，广告信息若想要迅速且准确地触动消费者，则必须尽可能少地依赖个人的文化资本。因此，如果一方面我们满足审美品味必须迅速、无延迟的需求，另一方面，同样因为对审美品味的极简化甚至是否定的原因，个人就只是审美选项的接收器，必须被动地接受审美选择。\n\n① 安德烈·戈尔兹，《非物质》,第39页。\n\n172","previous_page":171,"next_page":173}