{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","title":"审美资本主义：品味的工业化","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787567508804","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","id":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","uuid":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","title":"审美资本主义：品味的工业化","normalized_title":"审美资本主义品味的工业化","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787567508804","isbns":["9787567508804"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":221,"navigation_url":"https://workshop.closeclaw.top/ai/book/ef817ee5-07cd-4d04-b5aa-20e07a77acc2","title_url":"https://workshop.closeclaw.top/ai/title/%E5%AE%A1%E7%BE%8E%E8%B5%84%E6%9C%AC%E4%B8%BB%E4%B9%89%EF%BC%9A%E5%93%81%E5%91%B3%E7%9A%84%E5%B7%A5%E4%B8%9A%E5%8C%96","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/ef817ee5-07cd-4d04-b5aa-20e07a77acc2","page_url":"https://workshop.closeclaw.top/api/ai/books/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/page","search_url":"https://workshop.closeclaw.top/api/ai/books/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/search"},"page":{"printed_page":188,"pdf_page":195,"physical_index":195,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"42eca7d49461b4344bd23e2c718691555845596ec230c53b2b5ec74e1c413f45"},"chapter":"审美资本主义","content":"产品的价值取决于产品能够激发的欲望和信仰的程度。换一种说法就是，与传统的经济学解释不同，价值不是在重复劳动中产生的，而是在舆论的制造中产生的。因为这个原因，舆论成为社会生活的拱顶石和商品交换价值的重心。如同宫廷中言语的掌握超出了修辞的自由游戏的范围，集中在操控同僚的情感和印象的能力上，现代社会中的舆论还是财富生产的试金石。价值—包括经济价值—在对话中形成，信仰、思想的贸易，尤其是审美思想的贸易在对话中发酵：“人们极少只看看就产生购买新物品的欲望，除非有对话起了暗示作用。”①这个事实可能看起来无关紧要，甚至被传统经济学的观点所忽略：\n\n①塔尔德，《舆论与群众》，第115页。\n\n188","previous_page":187,"next_page":189}