{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","title":"审美资本主义：品味的工业化","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787567508804","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","id":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","uuid":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","title":"审美资本主义：品味的工业化","normalized_title":"审美资本主义品味的工业化","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787567508804","isbns":["9787567508804"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":221,"navigation_url":"https://workshop.closeclaw.top/ai/book/ef817ee5-07cd-4d04-b5aa-20e07a77acc2","title_url":"https://workshop.closeclaw.top/ai/title/%E5%AE%A1%E7%BE%8E%E8%B5%84%E6%9C%AC%E4%B8%BB%E4%B9%89%EF%BC%9A%E5%93%81%E5%91%B3%E7%9A%84%E5%B7%A5%E4%B8%9A%E5%8C%96","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/ef817ee5-07cd-4d04-b5aa-20e07a77acc2","page_url":"https://workshop.closeclaw.top/api/ai/books/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/page","search_url":"https://workshop.closeclaw.top/api/ai/books/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/search"},"page":{"printed_page":97,"pdf_page":104,"physical_index":104,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"d994e021ccb90d72ed33305687a44509bd702f38dbf14d8b100e723c56813ba7"},"chapter":"审美资本主义","content":"消费者的标准化\n\n20世纪初,福特(Henry Ford)在美国市场上推出的小汽车正是功用性工业消费动机向审美化过渡的转折点与断点的例证。福特于1863年生于密歇根，他起先是一名机械师，1891年成为工程师，从那个时期起他开始实验内燃式发动机。1903年他创建了福特发动机公司，在那个汽车还只是极少数人能够消费得起的昂贵商品的时期，福特公司所有的成功都归功于福特T型车的大规模市场投放。福特并非生产少量汽车并高额销售，而是缩减了利润，让价格适合经济阶层，以提升销量。\n\n福特在他自己的回忆录中也是这样承认的，在这辆汽车的概念构思中，审美品味的地位似乎并不明显，甚至并不存在。他优先关注的是汽车的功用性特点：材料的高品质、运转的简洁性、绝对的安全性、驾驶的易操作性以及尽可能实现消费的经济节俭。这辆车里没有任何多余的东西，没有任何审美性的装饰点缀，没有任何目的在于给予消费者感官愉悦的东西。每一个零件的技术设计都是仅以便利和应用为目的。此外，福特非常警惕地没有把T型车的舒适性和美学品质放在首位。购买者的喜好被抑制在汽车的功用利益上。\n\n97","previous_page":null,"next_page":98}