{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","title":"审美资本主义：品味的工业化","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787567508804","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","id":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","uuid":"ef817ee5-07cd-4d04-b5aa-20e07a77acc2","title":"审美资本主义：品味的工业化","normalized_title":"审美资本主义品味的工业化","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787567508804","isbns":["9787567508804"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":221,"navigation_url":"https://workshop.closeclaw.top/ai/book/ef817ee5-07cd-4d04-b5aa-20e07a77acc2","title_url":"https://workshop.closeclaw.top/ai/title/%E5%AE%A1%E7%BE%8E%E8%B5%84%E6%9C%AC%E4%B8%BB%E4%B9%89%EF%BC%9A%E5%93%81%E5%91%B3%E7%9A%84%E5%B7%A5%E4%B8%9A%E5%8C%96","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/ef817ee5-07cd-4d04-b5aa-20e07a77acc2","page_url":"https://workshop.closeclaw.top/api/ai/books/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/page","search_url":"https://workshop.closeclaw.top/api/ai/books/ef817ee5-07cd-4d04-b5aa-20e07a77acc2/search"},"page":{"printed_page":99,"pdf_page":106,"physical_index":106,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"4063646620e4bb34e43634b0a9e124470217dc72ff8200a591b8a4cd2308a165"},"chapter":"审美资本主义","content":"福特拒绝跟随趋向于迎合消费者审美品味的市场变革，出于同样的理由，他于是检验了绝对标准化的极限。自1920年起，在持续20年成功地生产同一款汽车之后，该企业的垄断终于被粉碎了。从1923年开始，其竞争对手通用汽车公司(General Motors)开始每年更新汽车的供应，与福特不同的是，他们将重点放在顾客的审美期望上。如果说大部分的领导者出于对管理和生产困难的考虑而反对这一系统，那最赞成的那些人则是意识到了新的商业机会。审美更新成为刺激新汽车销售增长的兴奋剂。它不仅能够触动新消费者，尤其还能将消费扩展到那些已经拥有汽车的人那里。因此，它标志了从只向国外扩展产品销路的外向型经济到转而更新国内市场的内向型经济的转折。针对汽车拥有者，重要的是突破市场饱和风险的障碍，因为福特更标榜汽车的使用寿命作为其销售的理据。\n\n①如需印证其对消费与社会的牵连关系的关注，可以想想福特介人政治的分量，尤其是他曾经徒劳地试图在第一次世界大战之初充当和平调停者的角色。\n\n99","previous_page":98,"next_page":100}