{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"fa2211c7-60b5-424b-a841-a97c7196aed1","title":"数据资本时代","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508694313","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"fa2211c7-60b5-424b-a841-a97c7196aed1","id":"fa2211c7-60b5-424b-a841-a97c7196aed1","uuid":"fa2211c7-60b5-424b-a841-a97c7196aed1","title":"数据资本时代","normalized_title":"数据资本时代","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508694313","isbns":["9787508694313","9783642038211"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":278,"navigation_url":"https://workshop.closeclaw.top/ai/book/fa2211c7-60b5-424b-a841-a97c7196aed1","title_url":"https://workshop.closeclaw.top/ai/title/%E6%95%B0%E6%8D%AE%E8%B5%84%E6%9C%AC%E6%97%B6%E4%BB%A3","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/fa2211c7-60b5-424b-a841-a97c7196aed1/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/fa2211c7-60b5-424b-a841-a97c7196aed1/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/fa2211c7-60b5-424b-a841-a97c7196aed1","page_url":"https://workshop.closeclaw.top/api/ai/books/fa2211c7-60b5-424b-a841-a97c7196aed1/page","search_url":"https://workshop.closeclaw.top/api/ai/books/fa2211c7-60b5-424b-a841-a97c7196aed1/search"},"page":{"printed_page":43,"pdf_page":63,"physical_index":63,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"a54b7e4f44c87f2861b992255c6992a144da83106ec94804ce8d8fa89ac95180"},"chapter":"第3章","content":"信息过多，也会压垮我们\n\n几十年来，经济学家一直认为，交易是理性计算的产物。比如，比起苹果，一个人如果更喜欢吃香蕉，那么当香蕉和苹果的价格一样时，他就会选择买香蕉。决策被看作一个人逻辑推理的结果：个人有哪些偏好和需求？产品供给有哪些选择和限制？然而事实是，市场参与者做出的错误决策远比人们预料的要多。有时这种错误是由营销策略导致的：在买杂货时，我们往往会在购物车更大时购买更多的东西；①我们购买的奶酪比实际需要的多了一些，只因为一个样貌迷人的销售推销员让我们品尝了几口样品；许多人在等待结账的时候，会因为无聊而屈服于诱惑，购买一些糖果、口香糖和杂志。人类的非理性\n\n第3章 市场与货币\n\n01这是一种被称作“锚定效应”普遍存在的心理偏差，它不仅在物理世界中存在，而且在互联网虚拟世界中也比比皆是。具体的分析可以参考文献Z. Yang,Z. K. Zhang,T. Zhou,Anchoringbiasinonlinevoting, Europhysics Letters 100(2013)68002。——译者注\n\n043","previous_page":42,"next_page":44}