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# If...Then Algorithmic Power and Politics

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A/B testing, 48, 82, 127

accountability, 13, 27, 35, 41–42, 43, 47, 52, 76, 129, 133, 141, 155, 157

actor-network theory, 30, 49, 51

Adresseavisen, 125, 131, 140, 144

afect, 13, 14, 17, 62–65, 93, 94–96, 100, 116–17 see also encounters with algorithms

afordances, 23, 131

Aftenposten, 58, 119, 121, 122, 123, 125, 128, 152

Aftonbladet, 133

agency, 16, 27, 42, 49, 50–51, 55, 56, 147, 151, 155, 156

Ahmed, Sara, 100, 156

Algol 58, 21

algorism, 20–21

algorithmic configurations, 16, 50, 55, 58, 63–64, 72, 143, 146, 151, 155–56

algorithmic culture, 31–32, 150

algorithmic decision-making, 34, 35, 41, 46, 53, 55

algorithmic discrimination, 29–30, 36, 39, 43, 45–46, 51, 55, 56, 102 see also bias; “racist” algorithms

algorithmic imaginary, 113–16, 117, 156–57

algorithmic life, 12, 13, 67, 149–59 see also orientations; technicity

algorithmic power and politics, 3–4, 8, 13–14, 15, 18, 19, 20, 23, 27, 34, 35, 41, 55, 119–20, 146–47, 151, 155, 159 see also encounters with algorithms; gatekeeping; government and governmentality; multiplicity of algorithms; ontological politics

in contemporary media landscape, 16, 18, 20, 32–40, 122

diagrammatics of algorithms, 72–74

micropolitics of power, 94, 116

algorithmic timeline, 39, 93, 112

al-Khwarizmi, Abdullah Muhammad bin Musa, 20–21

Amazon, 31, 51, 101, 102–3, 149, 153–54

Anderson, Benedict, 51, 94, 113, 114

Anderson, C.W., 29, 122, 124, 130   
antiepistemology, 44   
Apple Music, 54   
architectural model of power, 73, 92, 95   
architecture, 83, 84, 85, 89, 91, 114   
Aristotle, 8, 11   
artificial intelligence, 27, 56, 97, 151   
Ashby, Ross, An Introduction to Cybernetics, 59–62   
assemblages, 8, 22, 30, 50–51, 64, 82, 142, 144, 152, 155   
auditing, 43, 45, 60   
automation, 9, 25, 31, 32   
autonomy, 13, 42, 72

Barad, Karen, 16, 49, 51, 120, 121, 125, 146, 154, 155   
Barocas, Solon, 25–27, 53   
Bayes’ theorem, 28, 61   
Beer, David, 29, 33, 34, 103, 104, 114   
Bennet, Jane, 49, 120   
Berlingske, 143   
bias, 35, 36, 39, 41, 45, 52–53, 55–56, 58, 86, 90, 106, 118, 120, 152, 154 see also algorithmic discrimination; “racist” algorithms   
big data, 2, 25, 27, 28, 29, 32, 54, 130, 139, 150   
black boxes, 16, 41, 42–47, 50, 56, 58, 59–60, 61, 64, 65 cybernetic notion, 43, 60, 61, 62, 77 opening up, 43–44, 45–46, 47, 50   
blogging, 111, 123, 124   
Bogost, Ian, 38–39   
Boland, Brian, 85–86   
Bosworth, Andrew, 70, 79   
boundary-making practices, 146, 148, 152, 155, 157–59   
business models, 6, 8, 48, 108, 128

calculation, 20, 32, 140

Callon, Michael, 32, 44, 50, 58, 143

categorization, 5, 10, 14–15, 102, 103, 115, 155

Index

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Chartbeat, 131, 132   
chronos, 80, 149   
Chun, Wendy, 28, 149   
clicking consciously, 101, 109–13, 114   
collaborative filtering, 1, 114, 154   
communication studies, 15, 72   
computable friendships, 8–12 see also Facebook friendships; programmed sociality   
computational journalism see journalism   
computational thinking, 145–46   
computer-assisted reporting (CAR), 122, 123   
configurations see algorithmic configurations   
Cooren, François, 125, 126   
co-production, 1, 72   
Couldry, Nick, 6, 63, 68   
Cox, Chris, 79, 86–87   
critical algorithm studies, 15, 29, 35   
culture, 29, 38, 39, 60, 71, 90, 117 algorithms and, 31–32, 150 computing, 72, 87 at Facebook, 68, 69, 70–72, 81–82, 91 of secrecy, 43 software studies, 29–30   
cybernetics, 43, 59–60, 61, 62, 77, 115   
cyborgs, 63, 97 Danish news media, 124, 125, 130, 131, 143   
see also Scandinavian news media   
data analytics, 2, 122, 130, 131, 132   
data mining, 28, 32   
data structures, 5, 22–23   
databases, 2, 5, 22, 25, 32, 122, 133   
De Vries, Katja, 102, 115   
decision-making see algorithmic decision-making; human decision-making   
DeepFace (Facebook), 27   
definitions of algorithms, 19, 20, 21–22, 23, 28, 30, 157, 158   
Deleuze, Gilles, 49, 51, 73, 88, 94   
democratic function of journalism, 132, 139   
democratic society, threats to, 119, 129, 141   
deterministic algorithms, 23–24   
Deuze, Mark, 1, 66–67   
Diakopoulos, Nick, 29, 33–35, 60, 122   
disciplinary power, 37, 88–89, 91–92   
disciplinary societies, 83, 84, 88   
Discover Weekly (Spotify), 54   
discrimination see algorithmic discrimination; bias; “racist” algorithms   
Dodge, Martin 14, 29, 30, 114   
Dourish, Paul 5, 56–57

echo chambers, 121–22, 129, 139, 142 EdgeRank algorithm (Facebook), 77–78, 80, 82, 97 editorial responsibility, 121–122, 135, 141–42, 148 see also Facebook news feed; journalism

Elmer, Greg, 13, 102   
encounters with algorithms, 14, 17, 93–101, 109, 113–17, 148, 150–51, 156–57 clicking consciously everyday, 109–13 personal stories, 7–8, 17, 98–117 phenomenological perspective, 61–63 “strange encounters,” 63, 100   
engineering participation, 69–74 see also Facebook news feed   
Enlightenment vision, 42, 44, 47, 59   
entanglement, 14, 16, 20, 31, 38, 68, 72, 148, 151   
Entscheidungsproblem, 21   
epistemology of algorithms, 16, 42, 46, 56, 59–60, 64–65   
Espeland, Wendy N., 9, 32   
eventfulness of algorithms, 16, 20, 48–55, 121, 142, 145, 147   
experimentation, 48, 60, 62   
Facebook, 1–2, 5, 18, 25, 28, 41, 47–48, 58, 60, 66–68, 85, 95, 129, 132, 143–144, 148–151 see also Facebook friendships; Facebook news feed; Zuckerberg, Mark engineering culture, 68–72, 81–82, 91 face recognition, 26–27 goals of, 69, 71–72, 150 “hacker way,” 69–72 headquarters, 70–71, 81, 91 openness, ethics of, 70–71 work in progress, 28, 48   
Facebook Chat, 71, 79   
Facebook friendships, 4–15, 13, 98, 109, 153 concept of friendship, 8–9 “guilt by association,” 13–15 PYMK feature, 9, 14 target ads, 13, 14, 80, 101–2 “top friends,” 10–11   
Facebook Help Center, 74–75   
Facebook news feed, 2, 10, 15, 16–17, 38, 39, 53, 62, 67, 68, 71, 74–77, 80–81, 89, 106, 136, 141, 142, 144, 148, 156 algorithmic architecture, 85, 87–88 algorithmic logic, 17, 67, 75 “Californian code,” 119, 121, 129, 141 censorship allegations, 58–59, 119, 121, 148, 152 communication stories, 85–87, 89 competition, 85, 86 editorial responsibility, 55, 118, 119, 121, 141, 152 emotion experiment (2014), 75, 76 “fake news,” 119, 121, 147, 156, 157 friendships see Facebook friendships gatekeeping, 88, 98 “most recent”/ “top news” versions, 74–6, 85–7 News Feed FYI (blog series), 74, 80, 87 participatory subjectivity, 17, 88–90, 155 personal algorithm stories, 7–8, 95–96, 98–100–2, 104–5, 107–8 ranking algorithm, 77–82, 91, 155–56 reverse engineering, 113 “Terror of War” image controversy (2016), 58–59, 97, 119, 125–26, 148 Ticker, 74, 86 trending topics controversy (2016), 51–52, 53, 55–56, 118–19, 121, 152 visibility, 17, 75, 78–79, 84, 88, 92, 159 threat of invisibility, 17, 84–89, 96 ‘Year in Review’ fiasco, 104   
facial recognition, 26–28, 35   
fake news, 118, 119, 121, 147, 148, 156, 157   
feature engineering, 25   
filter bubbles, 34, 121, 129, 139, 140, 142, 146, 154   
financial accountability, 129, 141   
folk theories, 97   
Foucault, Michel, 17, 20, 32, 73–74, 94, 120, 143, 147 government and governmentality, 32, 33, 36–38, 73, 156 panopticism, concept of, 82–84, 85, 92 power, concept of, 3, 33–35, 37, 69, 73, 83, 116–17, 153, 155 disciplinary model, 37, 88–89, 91–92 surveillance, notion of, 17, 82, 83, 88, 91, 92   
friendship, 5, 6, 8–9, 12–13, 13–14 computable, 5, 8–12 see also Facebook friendships; programmed sociality   
Galison, Peter, 43, 44   
Galloway, Alexander, 30, 45, 61   
Gans, Herbert, Deciding What’s News, 130–31   
gatekeeping, 7–8, 34, 88, 98, 107, 112, 132, 138   
Gillespie, Tarleton, 5, 9, 15, 22, 25, 29, 30–33, 36, 72, 76, 81, 101, 110–11, 113, 152, 156, 157   
Gomez-Uribe, C.A., 47–48   
Google, 6, 27, 35, 36, 41, 45, 51, 60, 107, 129, 131, 141, 143, 149, 152 Flu Tracker, 28–29 “racist” algorithms, 27–28, 51   
government and governmentality, 32, 33, 36–38, 73, 156   
Gray, Rebecca, 96, 115   
Guardian, 52, 77

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hacker culture (Facebook), 69–72   
Hacking, Ian, 9–10, 11, 32   
Hallinan, Blake, 29, 150   
Hansen, Espen Egil, 119, 121, 122, 125–26, 129   
Hardy, Quentin, 70, 72   
history of algorithms, 20–21, 31–32   
House of Cards, 2, 149   
human agency, 53–54, 55, 118, 141, 145, 152, 153,   
154–55 see also bias; values   
human algorithms, 39, 104   
human decision-making, 35, 72, 119   
human experience, capturing of, 99, 104–5, 120   
human instincts/gut feelings see under journalism   
human-computer interaction (HCI), 29   
Hunt, N., 47–48   
hybrid assemblages, 8, 50, 51   
hybrid media system, 144, 148   
“if. . . then” statements, 21–22, 24, 159   
ignorance, 56, 57–59, 64   
image recognition, 26–28, 35, 36, 162 n16   
Ingold, Tim, 62, 98, 102   
Instagram, 39, 98, 103, 105, 107, 110–112, 150   
#InstagramAlgorithm, 98, 107   
Internet, 1, 34, 66, 123   
Introna, Lucas D., 29, 31, 35–37, 50–51, 151   
invisibility see visibility   
iTromsø,125, 130, 135, 140

journalism, 18, 29, 31, 38, 52, 118, 120–24 computational, 123–24, 130, 133, 139–40, 145–46 democratic function, 132, 139 “editor-controlled” algorithms, 140–41 editorial responsibility, 121–22, 133, 135, 139, 141, 148, 152 “gut feelings”/“instincts,”138, 139, 145, 147 limitations of algorithms, 138–40 material-discursive practices, 126 personalization, 130, 131, 133–34, 135–36, 139–41 problematic algorithms, 55, 120, 134–38, 139, 140, 141–42, 148, 158 problematization of algorithms, 142–47 “reverse engineering” algorithms, 60 Scandinavian case study, 124–48 “structured,”133 values, 128, 129, 132, 134, 137, 139, 141–42, 146 “good” and “bad” algorithms, 6, 147, 148, 158 “right” journalistic values, 141–42, 158   
JP/Politikens Hus, 128   
Jyllandsposten, 125, 130, 140, 143

kairos, 80, 149–50   
Kitchin, Rob, 14, 21, 29–30, 114   
Knorr-Cetina, Karin, 46–47, 59   
knowable known unknowns, 43   
knowing algorithms, 14, 18, 41, 42, 43–44, 46, 47,   
57, 59, 60, 85, 113, 122, 151, 158   
practical knowing, 61–62, 98   
knowledge alibis, 57   
known unknowns, 43, 59–61   
Knuth, Donald, 20, 22, 23   
Kroll, Joshua A., 44–46, 57   
Lash, Scot, 33–4, 72   
Last.fm, 34   
Latour, Bruno, 4, 18, 44, 49–52, 58, 60, 64   
Law, John, 3, 15, 32, 39, 49, 64, 120, 151   
Lemke, Thomas, 33–4, 36, 38   
Lenglet, Mark, 29, 31   
Levy, Stevy, Hackers, 69   
Lewis, Seth C., 122, 124, 145   
living with algorithms, 82, 100–101, 109   
see also encounters with algorithms

Index

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McCormack, Derek P., 99–100   
McGoey, Linsey, 56–57   
machine-learning algorithms, 20, 23–28, 32, 35–36, 53, 95, 97, 116, 156, 157 deep learning, 25, 27 facial recognition, 26–27 feature extraction, 25 models, 24–25 problematic results, 27–28 strategic unknowns, as, 56–58 supervised/semi-supervised learning, 24, 25–26   
Mackenzie, Adrian, 14, 24, 26, 29, 30, 61, 67, 68, 87, 88, 90, 142   
“making up people,” 9–10, 32   
material-discursive practices, 120, 125, 126, 147, 151   
materiality, 8, 17, 30, 68, 69, 72, 90, 120, 121, 125, 158 see also relational materialism; sociomateriality   
matering, 18, 55, 120–21, 122, 125, 146, 147   
media, 1, 29 see also algorithmic power and politics; news media; social media   
media studies, 15, 68   
memories, 103–4   
Menlo Park (Facebook HQ), 70   
mental models, 96–97, 115   
methodological tactics, 15, 16, 42, 59–64, 151   
Meyer, Philip, Precision Journalism, 122, 123   
Michael, Mike, 49, 58   
micropolitics, 94, 116   
Microsoft, 152   
misidentifications, 102–3, 115   
Mol, Annemarie, 3, 15–16, 19, 39, 49, 56, 121, 151   
Moses, Robert, 23, 35   
multiplicity of algorithms, 19–20, 27, 39, 42, 48 power of algorithms, 32–38 see also algorithmic power and politics social concerns, 29–32 targeting the algorithm, 38–40   
music-streaming, 54

naive Bayes classifier, 26, 61   
Narrative Science, 124   
Naughton, John, 52–53   
nearest neighbour algorithm, 27   
negative knowledge, 46–47, 59   
Netflix, 2, 31, 47, 48, 62, 99, 108

recommender system, 47–48, 105

“taggers,” 53

neural networks, 27, 59

New York Times, 53, 70, 77

news feed algorithms, 2, 3, 72–74 see also Facebook news feed

news media, 6, 17–18, 55, 114, 118, 120–24, 150, 158 see also fake news; journalism; Scandinavian news media computerization and digitization, 120, 122–24

newsworthiness, 26, 53

nonknowledge, 46, 47, 61–62

Norwegian news media, 124, 125, 131, 133, 138 see also Aftenposten; Scandinavian news media

OKCupid, 105 OKCupid, 105

Omni, 18, 125, 133–34, 136–38, 139, 140, 145–46   
ontological politics, 3, 16, 18, 39–40, 56, 120, 146, 148, 151, 157–58   
ontology of software see under software   
operational logics, 12, 17, 21, 60–61, 63, 105, 109, 110, 112, 113, 144 Facebook algorithm, 77, 92   
Oremus, Will, 48, 53, 78   
orientations, 3, 8, 31, 127, 154–57   
page generation algorithm, 47–48   
PageRank, 39   
Panopticon, 74, 82–84, 85, 92   
Papacharissi, Zizi, 98, 99, 115   
participatory subjectivity, 17, 88–90, 92, 155   
Pasquale, Frank, The Black Box Society, 29, 34–35, 41–42, 45   
patern recognition, 25, 57   
performativity, 1, 4, 28, 31, 38, 50   
personal algorithm stories see encounters with algorithms   
personalization, 47, 105, 108–9, 127, 128, 129 see also under journalism   
personalized video ranker (PVR), 47   
pharmacological objects, 146   
phenomenological approach, 61–63, 151   
plagiarism algorithms, 37   
playful learning, 62, 112–13   
Polaris Media, 125, 128, 140   
politics, 3, 67 see also algorithmic power and politics; ontological politics   
Politiken, 125, 131, 139, 143   
popularity, 2, 89–90, 100, 105–9   
post-ANT, 49   
post-truth, 118, 147   
power, 16, 72–73, 153, 155 see also algorithmic power and politics; disciplinary power concepts of, 33, 116–17 see also under Foucault, Michel

198

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microphysics of, 68, 94 micropolitics of, 94, 116 practical knowledge, 61–62, 98 precision journalism, 122 predictions, 6, 11, 20, 28, 82 problematic algorithms, 27, 45, 55–56, 102–3, 107–8, 134, 136, 148, 158 see also journalism problematic of the unknown, 42–46, 64 problematization, 120, 142–47 process-relational philosophy, 16, 49, 120–21 profiling, 101–3 profit, 6, 102, 130, 153 programmed algorithms, 23–24 programmed sociality, 1, 4–15, 69, 114, 153, 158–59 see also Facebook friendships programming languages, 21, 22 PYMK feature, 9, 14

Rabinow, Paul, 142–43, 147   
“racist” algorithms, 27–28, 36, 51   
radar philosophy, 43   
Rader, Emilee, 96, 115   
Rajchman, John, 73, 84   
Ranciére, Jacques, 67, 92, 100   
ranking algorithm see under Facebook news feed   
regulation, 35, 52, 76   
relational agency, 16, 50   
relational impulses, 5, 6, 9   
relational materialism, 8, 16, 50, 56   
relational ontology, 42, 47, 49, 50–51   
relational perspective, 52, 53, 54, 68, 116, 155   
representational resting points, 97   
responsibility, 13, 27, 53–54, 56, 75, 138, 154, 156,   
157, 159 see also editorial responsibility   
reverse engineering, 59–60, 85, 111, 113   
Rieder, Bernhard, 26, 30, 61   
robot journalism, 124, 140   
robotics, 97   
robots, 39, 55, 119, 122, 124, 127, 128, 138

Sandvig, Christian, 43, 45, 58, 60, 93, 97   
Sauder, Michael 9, 32   
Scandinavian news media (case study), 18, 124–32 beter workflows, 131–34 data sources, 124–25 digital innovation, 128–29 editor-controlled algorithm, 140–41 potential of algorithms, 127–31 problematic algorithms, 134–38   
Schibsted, 125, 128, 133, 134, 141   
Schibsted Media Platform, 128   
Schütz, Alfred, 62, 63, 97   
science and technology studies (STS), 3, 15, 23, 29, 43, 72   
search engines, 28, 30–31, 34–35, 48, 57, 60, 107 see also Google

Seaver, Nick, 29, 30, 48, 68   
secrecy, 41, 42–43, 44–45, 60   
security, 29, 37, 57, 91–92, 94   
Selbst, Andrew 25–27, 53   
sensor technologies, 96   
Simondon, Gilbert, 14, 49, 153, 154   
Snapchat, 66, 107, 112   
social analytics, 63   
social concerns, 29–32, 46   
social imaginary, 113   
social media, 1–2, 4, 5–12, 13, 74, 80, 84   
see also Facebook; machine-learning algorithms;   
programmed sociality; Twiter   
news media, competition with, 143–44   
users’ stories see encounters with algorithms   
social media production studies, 68   
Social Network, The (film), 66   
social values see values   
sociality, 4 see also programmed sociality   
sociology, 29, 31   
sociomateriality, 14, 15, 31, 50, 90, 148   
software, 2, 3, 22, 68, 153   
and sociality see programmed sociality   
variable ontology of, 30, 54, 88, 90–91, 151   
software studies, 15, 29–30   
Solberg, Erna, 58, 152   
spam filtering, 26   
speech recognition, 27   
Spotify, 54, 99   
statistical reasoning, 32   
statistical society, 9–10   
Steinberg, Ari, 77–78   
Stewart, Kathleen, 94, 99, 104, 117   
strange encounters see encounters with algorithms   
strategic unknowns, 56, 58, 59, 63–64   
Strathern, Marilyn, 32, 43, 46   
Striphas, Ted, 29, 31, 150   
structured journalism, 133   
structured programming, 22   
STS see science and technology studies   
Suchman, Lucy, 64, 97, 126, 146, 155, 157–58   
surveillance, 17, 29, 35, 82, 83, 88, 91, 92, 114   
Svenska Dagbladet, 125, 140, 141   
Sveriges Radio, 125, 136, 146   
Swedish news media, 124, 125, 133, 140–41   
see also Omni; Scandinavian news media   
targeting, 38–40   
Taste Profiles (Spotify), 54   
Tay (Microsoft), 152   
Taylorism, 32   
technicity, 14, 153–54   
technography, 60–61, 77, 151   
technologies, interaction with, 96–97   
“Terror of War” image controversy   
see under Facebook news feed   
thing-power, 120

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