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# Time, Consumption and Everyday Life Practice, Materiality and Culture

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5.45: Woke by birds.

5.55: Alarm clock rings and husband gets up to make tea – gas means no waiting about. I wonder whether I look fat and think about how much husband hates his job. After cup of tea make husband’s lunch.

6.40: See him [husband] off to work.

6.50: Eldest son wakes up followed by the twins. Arrange flowers and send youngest back to their room to keep them out the way while I do house jobs but, better let come done and not whine, say I.

7.05: Sent Norman, my 9 year old son, to get milk from the dairy.

7.45: Start ironing. Must sandwich this in somehow with all the other jobs to do.

8.20: Eldest son goes to work.

8.30: Finished flowers, in between ironing and cutting bread and jam.

10.00: General tidying upstairs.

11.00: Clean dining room.

11.30: More ironing. Friend comes with fried fish for lunch, she [her neighbour] has made the last few years bearable.

12.20: Himself [her husband] comes home and demands his tea – but he does help with tidying.

1.05: Eldest son comes but I forgot he has to be back at work for two so had to rush some fried fish to the table and bread and jam for his afters. Tell him he can have pudding for tea. He says ‘O.K’. Good job he’s good tempered. Gives me his wages.

1.45: Family sit down for lunch.

2.20: Clear away lunch and husband washes up. I tidy dining room. Hectic scramble to wash twins. Wash and dress the children in best clothes.

3.10: Mother arrives.

4.00: Wash and change my clothes. Send Norman to get biscuits for tea as I have no time for scones as planned. Husband goes to local town.

5.30: Clear up tea, mother washes up and then asks for clothing that needs mending.

7.00: Put son’s friend on bus to take him home and put twins to bed.

8.00: Fly along to little general shop for last minute shopping. Meet him [her husband] coming back from Bromley on bike.

9.30: Mother goes to bed, followed by Norman.

10.00: Go to pub with husband for one drink. Get home and have supper at same time as eldest son arrives home.

In contrast to 2000, where people talked in terms of hot and cold spots over which they have some capacity to manage and re-order practices, the diarists of 1937 present temporal rhythms that were dictated by the requirements of paid and unpaid work. Leisure and consumption fitted around work practices on all days; by 2000 there was a sense that leisure and work have their own rhythms which have equal weight or significance in the temporal organization of daily life.

Re-ordering Temporal Rhythms

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It was not just work which acted to fix temporal rhythms. As demonstrated by Mrs Beken’s diary, meal times were important in the ordering of daily practices, although the structure of meal times was very different to those of 2000. Without fail, breakfast was taken after getting up in the morning (usually between 7 and 8 on a weekday), lunch eaten between 12.00 and 12.40 for every diarist on a Monday (although on the Saturday lunch was taken between 12.30 and 2.00). Lunch was an important meal, with husbands and children returning from work or school in order to dine together. The evening meals that presented significant challenges of coordination in the households of 2000 were less significant in 1937. Rather, diarists reported ‘tea’ (light snacks) in the late afternoon of ‘bread, apple and cheese or ‘bread, butter and banana’; and then a similar ‘supper’ taken later in the early evening. There were no discussions of eating together in the evening during the weekday diaries; rather each individual member of the household grabbed their preprepared (by the diarist) convenience food (e.g. apple, bread, cheese) and ate alone.

Despite the structure and timings of meals being different from those of today, there were some important similarities regarding snacking – the consumption of foods that require minimal preparation time and which are often eaten alone. This led to perhaps the main difference between the two years. Eating a cooked meal (rather than snacks) required much planning and preparation, including the timing of when to ‘lay the kitchen fire’, which for Mrs Friend (a married housewife aged 32, living in Norbury with no children) was best done to coincide with ‘doing the Laundry’ as the kitchen was warm and clothes could be ‘dried if the weather turns bad’. For Mrs Friend, ‘laying the kitchen fire’ led to the coordination of a set of domestic practices, in addition to the laundry. Monday was ‘bath day’, ‘laundry day’ and also used to produce a stew (with Sunday’s leftover meat). Such material constraints to the timing and coordination of domestic practices had a profound impact on the order of temporal rhythms in 1937. Monday’s were laundry day because material infrastructures and cultural conventions acted to coordinate practices at a societal level.

The problems of coordination that affected the interview respondents of 2000 were less of a problem in 1937 because material constraints, working times and the local-ness of work meant that people within any given households came together at fixed times on a routine basis. The coordination of practices remained a mechanism that shaped the temporal organization of daily life in both years. However, in contrast to 2000, the coordination of practices in 1937 was less a matter of personal scheduling but structured around the fixed temporal constraints of institutionally timed events and the material hardware of daily life.

56

Dale Southerton

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Negotiating Time

A range of strategies were employed by interview respondents when negotiating the coordination of practices in 2000 (Southerton 2003). In some cases respondents imposed predictable routines on day-to-day activities or created socio-temporal boundaries between day-time and evenings, between days or parts of the day for housework, and between times at work designated as breaks and productive time. The use of lists to detail the sequence in which practices should be conducted or to remember impending deadlines was a second strategy. Many respondents employed shared diaries and schedulers in order to coordinate the temporal schedules of household members, including combinations of individual diaries, household calendars, chalk boards and notes on fridges. A fourth strategy was the use of coordinating devices, such as mobile phones, e-mail and traffic warning systems; all being devices with a capacity to re-schedule personal arrangements at the last minute. Finally, everyone relied on time-saving and -shifting devices. Answering machines, VCRs and a variety of domestic appliances (including freezers, microwaves, dishwashers, automatic timing systems on ovens and washing machines) were deemed essential for shifting components of practices within time in ways that generated greater flexibility in personal schedules. In their various ways, such devices allowed respondents to by-pass conventional socio-temporal constraints. For example, the freezer–microwave combination re-sequences the temporalities of the practice of meal provisioning; food shopping can be done with less frequency, a meal can be cooked and stored for months before consumption, and a meal can be placed on the table subject to a few minutes of re-heating (Shove and Southerton 2000). All strategies provided greater personal flexibility in the allocation of practices within time. However, they also add another level of need for allocation and coordination.

As demonstrated by Mrs Friend’s Monday routines surrounding ‘laying the fire’, technologies also played an important role in the negotiation of temporal rhythms in 1937. Yet, no diarist wrote of scheduling devices such as diaries, calendars or chalk boards in the kitchen; in 1937 there appeared little need to coordinate the movements in time and space of household members. Coordinating devices were not required because fixed institutional events such as meal and work times, or Monday as laundry day, structured temporal rhythms such that coordination was embedded in the routines of daily life. In all these ways, time was not negotiated in the same sense as in 2000: temporal rhythms were not malleable. Domestic tasks were fixed in time; there were some slippages in the schedules but a blueprint schedule remained firmly in place.

This is not to say that the diarists of 1937 did not plan or make mental notes about tasks that needed to be completed. Mrs Cotton (28 years old, married with a young child, housewife and elocutionist, living in Brighton) described in her Saturday diary how she ‘planned the week-end menu’ and ordered ‘everything required up to Monday’s breakfast’. At 12.30 p.m. on the same day, Mrs Hodson (38 years old, married housewife with one child, living in Marlow) began cooking the Sunday lunch of roast mutton, commenting that ‘most working class people cook the joint on Sunday, but I cook on Saturday to lessen the work next day’. While the planning of activities was identifiable in 1937 diaries, there was little sense of the need purposefully to coordinate individual schedules of practices across social networks or to plan the sequence of those practices at the level of detail described by the interview respondents of 2000.

Re-ordering Temporal Rhythms

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Whether the comparative lack of planning is a representation of a real change between the years or an artefact of the data is unclear. It is important to remember that diarists were not directly asked to comment on how they organize time; interview respondents were. However, the impression that temporal rhythms required less individual coordination in 1937 was further indicated by the absence of phrases such as ‘quality’ or ‘family’ time in the 1937 diaries, although some comments did imply the significance of togetherness. In Mrs Hodson’s Saturday diary, she mentioned for a second time the importance of preparing Sunday lunch a day in advance, explaining that ‘I like to make Sunday a day of leisure more or less. I particularly want to be as free as possible this Sunday, as my husband will be off duty, which is unusual’. Mrs Cotton described how, having made her list of groceries, Saturday morning presented the opportunity for the family to spend some time together, and she went ‘straight down to the town front [she lived in Brighton], we went for a Donkey ride, stopped at a café for ice cream and returned home for 12.45’. After lunch the afternoon was then spend ‘idling on the roof, where I sunbathed, the child played and my husband did his stamps (his hobby)’. While no diarist spoke directly of ‘family time’ or ‘quality time’, the notion that spending time together as a family was important and a normative obligation was clear. The difference was that time for togetherness required less purposeful coordination of individual schedules.

Relationships

In 2000, inter-personal relationships were critical to the temporal organization of daily practices. Anxiety was often expressed about the lack and poor quality of time spent with friends and family. Many efforts in negotiating time were directed toward making quality time. In 2000 the relationships that appeared to matter most were quality time with children, followed by partners and, to a lesser extent, friends and extended family. In 1937 the story was very different. The significance of togetherness was not absent in 1937, but it did not come across in the diaries as being a pervasive anxiety. This could be because temporal rhythms were more rigidly defined such that quality time was simply found in those moments outside of paid and unpaid work, and was therefore embedded within the temporal rhythms of daily life. Not having to make quality time may effectively remove the phrase from the discursive radar. To explore further, all comments referring to time spent with children, partners and friends or neighbours were examined.

58

Dale Southerton

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Like in 2000, children were prominent in the narratives of diarists, including those who did not have children of their own. Many of the comments made by mothers about their children held strong similarities with some of the stories from the interviewees of 2000. Mrs Cotton lamented about how her daughter ‘interrupted mostly every minute for help in brick building’. Several mothers spoke of the rush to get children ready for school. Mrs Beken commented on the difficulties of caring for children in school holidays: ‘the woman next door has had to keep all 5 children off school due to whooping cough. . . . The school holidays start in 2 weeks and she is really struggling with controlling and looking after all 7.’ Other than the ‘whooping cough’ and sheer number of children, these are the kinds of difficulties associated with child care expressed by women in 2000.

Despite children having a strong presence in the diaries, there was no sense of an impending need to create time to spend together. Children were seen as household helpers. Take Mrs Beken’s Saturday diary as an example: ‘7.05: Sent Norman, my 9 year old son, to get milk from the dairy’. At 4 p.m., Norman is off shopping again: ‘Send Norman to get biscuits for tea as I have no time for scones as planned. Children contributed (more so than men) to domestic chores within the home and there was no implication beyond Mrs Cotton’s mention of ‘donkey riding’ that special measures were required to coordinate togetherness or quality time with children specifically.

More interesting, however, were relationships between partners. Diaries read almost as if partners engaged in separate practices during their day-to-day lives. Men went to work. When they were in the home they tended to engage in leisure activities alone. Eight of the women stated that on the evening their husband ‘read’, some listened to the ‘wireless’, Mr Cotton ‘did his stamps’; others went out after ‘tea’ to ‘the pub’ or a ‘Union meeting’. Mr and Mrs Cotton spent some time together during the Saturday day-time, two other couples went for a drink in the local pub on the Saturday evening, and one couple went out for a business meal with the husband’s ‘French acquaintances’. Compared with the interviews of 2000, where every couple spoke in great detail of the need to make time to spend with one’s partner and took measures to achieve this objective, spending leisure time together in 1937 appeared less frequent and was largely taken for granted as something that just happened within the temporal rhythms of the day. Whether this was only the result of the rigidity of temporal rhythms or because what constitutes a close relationship between partners has changed is less clear. Certainly, many of the diarists wrote of strained relationships with their husbands, and any sense of a desire to achieve the perfect ‘intimate’ relationship (Giddens 1991) was absent. In this respect, ‘making time’ for intimate relationships can be regarded as a contemporary concern. The changing temporal rhythms of daily life are interrelated to changing cultural ideals surrounding relationship practices: the need to coordinate daily life because of the fragmentation of collective temporal rhythms both reinforces and facilitates cultural ideals of seeking the perfect ‘intimate relationship’, a relationship in which quality time is ‘made’ for one another.

Re-ordering Temporal Rhythms

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The final set of inter-personal relationships that impact on the temporal organization of daily life are friendships and extended family. In the 2000 data, making and coordinating time to spend with friends was important for most respondents, especially those who were single. In the 1937 diaries, friendships were also important. Only one diarist, however, wrote of the need specifically to schedule and coordinate sociable practices with friends. Mrs Cotton commented that ‘our friends phoned to cancel our arrangement for Sunday. I remarked to my husband that these particular friends were a Sunday Institution, as if anything came to interfere with either their visit to us, or us to them, they never suggested meeting during the week, or another day. Just waited for another Sunday.’ Important here is the rigidity of the arrangement: Sundays only. In other cases, spontaneous visits to or from neighbours or members of the extended were referred to on numerous occasions.

Inter-personal relationships and temporal rhythms are mutually constituted. On the one hand, the temporal ordering of togetherness impacts on the extent to which network interactions need to be scheduled and managed. In 1937, the rigidity of temporal rhythms meant that moments of togetherness were routinely allocated within the temporal order of practices. On the other hand, the spatiality (or local-ness) of networks affected how practices of togetherness were performed. More localized networks made the need to coordinate and re-schedule practices less problematic in 1937. In this respect, the temporal organization of daily life shaped the form of interaction within inter-personal relationships, and the form of those inter-personal relationships shaped the ways in which people negotiated and experienced temporal rhythms.

Temporal Experiences: Harriedness and Anxiety

In the interviews conducted in 2000, respondents talked extensively of daily life as an experience of being ‘rushed’, ‘harried’, a matter of ‘juggling’ activities, of ‘fitting it all in’, and of not ‘wasting time’ on meaningless activities. As the following selection of quotations demonstrates, such temporal experiences were also a feature of life in 1937.

7.45: Start the ironing. Must sandwich this in somehow with all the other jobs to do. (Mrs Beken, Saturday, 12 June)

8.00: Fly along to little general shop for last minute shopping. (Mrs Beken Saturday, 12 June)

10.45: The market was much busier, but I hurried my shopping so that I did not miss the bus home. (Mrs Elliot, Saturday, 12 June)

60

Dale Southerton

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While the language of rush and busyness was employed, it was not used as extensively in the 1937 diaries as in the 2000 interviews. Again, we must be cautious of the data. But, it does seem that few domestic tasks spilled over into other time frames in the same way as in 2000, where respondents talked of the problem that tasks always took longer than expected or that re-sequencing the order in which tasks were performed led to a constant ‘flitting’ between tasks. By contrast, the sequencing of practices in 1937 appeared almost ‘seamless’. The above quotation of hurrying from Mrs Elliot (aged 48, married housewife with children, living in Burnley) can be read differently when taken in the context of her entire morning:

9.05: Caught the bus to Burnley. Went to the market which was quiet as it was early for shoppers and then to ‘Woolworths’ to buy cardboard box for sending a parcel in.   
10.00: Go to get fruit and veg from the market before all the decent stock goes and then to the butchers for the same reason.

10.45: The market was much busier, but I hurried my shopping so that I did not miss the bus home.

While daily life in 1937 was an experience of moments of rush, this was a rush to keep within collective rhythms marked by numerous institutionally timed events – such as getting to market, meeting the bus, work and meal times, the laundry day. In 2000, harriedness was described in relation to the tension between managing the few remaining fixed institutional events (e.g. school times) and ‘cramming activities into self-designated ‘hot spots’ within one’s personal schedule in order to free up ‘cold spots’ of togetherness at other times.

Conclusions

Similar mechanisms of temporal organization appeared significant in both years. Temporal structures were held together by a combination of fixed institutional events and constraints surrounding practices of domestic life, paid work, consumption and network interactions. The main differences were that by 2000 there were fewer fixed institutional events and the temporal boundaries of those events were less clearly defined. Second, constraints of coordination have shifted in tune with the changing materialities of daily life and spatialities of social networks. On these terms, the key social change is less to do with any radical overhaul of the temporal organization of daily life and more a re-ordering of the mechanisms through which temporal rhythms operate. Influential theories of social change that suggest daily life is speeding up, that we work more and are preoccupied with time spent consuming, and that all kinds of inter-personal relationships suffer as a result, miss the bigger point. What is at stake is better understanding how temporal rhythms are ordered and re-ordered.

Re-ordering Temporal Rhythms

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Theories of consumer culture and post-industrial society place particular emphasis on the shift from a society ordered through production and work to a consumption and leisure society. In the process, a wider variety and greater flexibility of temporal rhythms in everyday life can be identified. The temporal rhythms of the contemporary period are characterized by the growing necessity for personal coordination of practices. Collective rhythms and routines of daily life remain, only they are not ‘institutionally ordered’ in the same way as they were in 1937. Indeed, the de-institutionalization of many times (work times, shopping times, meal times, laundry times) creates multiple and overlapping routines. Routines and rhythms are made and remade everyday, in micro and detailed ways. Those institutions which no longer dictate rhythms with such force still, however, act as constraints. Normative expectations of the timings of cultural practices, and the preservation of particular times for valued cultural practices of togetherness (Sundays, week-ends, evenings), continue to provide a basic structure pinned loosely around attempts to re-institute or re-routinize temporal rhythms. The respondents from the year 2000 were distinctive (when compared with the diarists of 1937) in the variety of strategies that they employed in order to re-sequence, juggle and coordinate practices across time and space. These strategies were largely dependent on material goods and infrastructures that make the progressive erosion of institutionally timed rhythms possible. By contrast, the materialities of daily life in 1937 acted to constrain and locate practices in time rather than afford their flexible and diverse allocation within personal schedules. To understand fully the re-ordering of temporal rhythms it is therefore necessary to examine how the temporalities of social practices change; and to do this requires analysis of the shifting relationships between the spatialities, materialities and network configurations (or co-presence) of practices, the interconnections between practices, and the ways in which practices are coordinated.

References

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• Dale Southerton

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