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Index
acceleration, 46, 58, 59, 60, 72, 115, 116, 124, 145, 207, 213, 215
adaptation, 5, 9, 10, 46, 48, 52, 53, 57–61, 63, 67, 68–69, 72, 78, 121, 143, 164, 174, 177, 179, 180, 190, 208, 213, 216, 219
ad hoc assemblages, 6, 100, 113, 211, 213, 215
ad hoc project, 20, 24, 46, 58, 97, 128, 178, 213, 215, 225
Adorno, Theodor, 19, 203
ageism, 95–96
Agger, Ben, 46, 85
Aglietta, Michel, 20
alienation, 3–4, 6, 9, 11, 23–24, 26–28, 83, 84, 85, 87, 99–100, 102, 115, 137, 141–43, 208, 214, 217–19, 225
amateurs. See professionals; work
Amazon, 138, 139
Americanism and Fordism (Gramsci), 175–76
American Society of Magazine Editors, 35
Anderson, Chris, 32, 51, 108, 129, 138–40
ant algorithm, 52
antiestablishment, 92, 214
antiglobalization movement, 225
Aronowitz, Stanley, xi, 11, 17, 19, 82, 116, 119, 199
artificial intelligence, 51, 108, 167, 169, 206
Ashford, Nigel, 64, 66, 69, 71
assemblage, 6, 100, 113, 127, 138, 163, 211, 212, 213, 215, 216, 225
assembly line, 3, 7, 114, 115–16, 138, 141, 176, 217,
atomization, 58–59, 61, 67, 71, 118, 130, 142–43, 225
audiences, 38, 109–11, 129,
Aune, James Arnt, 26–27, 73
automation, 119, 177
Babbage, Charles, 200
Barabasi, Albert-Laszlo, 32
Barbrook, Richard, 26–27, 73, 75, 84
Barker, Chris, 39
Barney, Darin, 22, 208
Barthes, Roland, 16, 40, 123
Battelle, John, 32
Baudrillard, Jean, 16
Bauman, Zygmunt, 20–21, 24, 46, 136, 142
BBC, 29–30
Beck, Ulrich, 21, 46, 50
Bell, Daniel, ix, 16, 22, 89, 97, 103–4, 138, 218, 226
Beniger, James, 22, 226
Benkler, Yochai, 32
Best, Steve, 19, 26, 73–74
beta products, 131–32
Bijker, Wiebe, 17, 184, 189, 229
binarism, 9, 157, 174, 198
Block, Fred, 46, 72, 74
blogs, 32–33, 108–11, 138, 200
Bodow, Steve, 149
body, 16, 18, 145, 146–54, 158, 161, 174–75, 177–80, 191; technologization of, 153
Boltanski, Luc, 3, 23–26, 72, 93, 105, 142–43, 163, 178, 223, 226
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Bonabeau, Eric, 51
Borgmann, Albert, 19, 195
Borsook, Paulina, 26, 73, 92–93, 163
Bourdieu, Pierre, 22, 40, 74
Boyer, Robert, 20
brain, 50, 157–62, 173, 206,
BrainGate, 157, 161
Brand, Stewart, 163, 232
Branwyn, Gareth, 157
Brate, Adam, 180
Braverman, Harry, 17, 82, 116, 119
Bravo, 121
Bronson, Po, 96–97, 99
Brooks, Kate, 35
Brown, Janelle, 154–56, 170
Browning, John, 61
Buchanan, Mark, 32
bureaucracy, 23, 46, 92, 162, 213
bureaucratic organization, 3, 11, 53, 87–88, 101, 102, 104, 105, 124, 126, 133, 163, 177, 214, 217,
Burstein, Dan, 32–33
Californian Ideology, 73
Callinicos, Alex, 223
Callon, Michel, 195, 231
Cameron, Andy, 26–27, 73, 75, 84
capital (social class), 4, 7, 17, 21, 46, 47, 77, 82, 88–89, 92, 93, 97, 98, 103, 116, 117–19, 140, 141, 156, 214, 218–19, 221
capital accumulation, 20, 25, 45, 89, 90–91, 103, 117, 123, 128, 139, 143, 156–57, 221
capitalism: crisis of, 20, 45, 47; frictionfree, 5, 11, 48, 62, 79, 212; new, 1–2, 21, 22, 26, 74, 94, 105–6, 108, 123, 130, 178, 179, 183, 218–19, 221, 226, 227. See also Fordism; post-Fordism
capitalists, 16, 83, 88–91, 95–96, 97, 104, 115, 116. See also workers
capitalist society, 2, 4, 9–10, 20–22, 27, 34, 35, 47, 72, 104, 208–9, 211, 217, 222, 226–27
Capps, Robert, 152–53
Carnegie Mellon’s Mobile Robot Laboratory, 186
Castells, Manuel, 18, 20–22, 26, 45–46, 81, 84, 101, 127, 136, 211, 225–26
Cemex, 53
centralization, 4, 9, 20, 21, 22, 24, 47, 51, 52, 53, 55, 61, 64, 65, 100–101, 116, 139, 164, 196, 208, 212, 213, 220, 222
Channell, David, 194–95
chaos, 5, 32, 46, 48, 55–63, 68–71, 72, 186, 212, 229
Chaplin, Charles, 3
Chiapello, Ève, 3, 23–26, 40, 72, 93, 105, 142, 163, 178, 223, 226
Chouliaraki, Lilie, 39–40
civil society, 4, 16, 36, 71, 218, 224; militarization of, 101
class, 82, 83, 88, 89, 93, 95, 102, 117; anxious, 102; creative, 84; vs. networks, 6, 94, 100, 142; nexus of technology, work, and, 83, 89, 90, 97, 104; virtual, 84; working, 7, 9, 16, 21, 88, 89, 124, 141, 219, 224
class compact. See social compact
class conflict, 9, 11, 104, 143
class consciousness, 102–5
classical liberalism, 66
class inequality, 46
classless society, 9, 79, 94, 103–4, 220
class struggle, 16, 17, 81–82, 104
Cloward, Richard, 21, 46
cognitive map, 15, 48, 211
Colgate-Palmolive, 126, 231
collaboration, 109–11, 114, 215; vs. competition, 137, 215
collaborative action, 110
collaborative production, 7, 51, 107, 109, 111–12, 114–16, 126, 130, 132, 137–38, 141, 214. See also social production
collective bargaining, 21, 102, 124 collective intelligence, 111–12, 114, 124
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Collins, Jane, 35
Coming ofPost-Industrial Society, The, 89, 97, 103–4
communication, 7, 8, 9, 49, 52, 75, 85, 108, 141, 174, 187–90, 192–93, 194, 196, 197, 208, 216
companies, 5, 6, 7, 20, 24, 46, 48, 57, 58, 62, 66, 72, 79, 86, 94, 95, 96, 98, 102, 107, 118, 121, 122, 123, 124–31, 135–36, 138–41, 215; vertical vs. horizontal model of, 46, 101. See also network
competition, 6, 69, 70, 100, 116, 140, 215, 226. See also collaboration
complexity, 32, 46, 50, 53, 56–57, 61, 65, 70, 74, 166, 179, 189, 191, 194
computer. See media
computer program, 113, 167–69, 187, 193
computer program bugs, 31, 131
computing, 164–66, 197, 199–201
connectionism, 24, 163
consumption, 7, 21, 22, 35, 46, 67, 68, 107, 110–11, 132–34, 141–42, 171, 177, 179, 214, 226. See also production; prosumption
consumption cycles, 46
Cooper, Simon, 195
cooperation, 6, 11, 50, 100, 110, 116, 140, 169, 192–93, 211, 226
corporate culture, 91–92, 102, 127, 135–36
Coupland, Douglas, 84–85, 89–90, 94, 96, 98–99
Cowan, Ruth Schwartz, 196
Coyle, Diane, 32
craigslist, 138
Creation ofAdam (Leonardo Da Vinci), 203
creative class, 84
creative destruction, 59, 69, 96 creativity, 4, 6, 7, 11, 23, 24, 58, 84, 85, 91–92, 98, 99, 107, 110–11, 115, 116, 120, 123, 127, 129, 130, 132, 133, 134, 136, 137, 141, 142, 143, 162, 174, 180, 211, 214, 218, 219
critical theory. See Frankfurt School critique of capitalism, 3, 23, 25–26, critique of capitalism, 3, 23, 25–26,
79, 143; artistic critique, 23–24,
26, 105, 106; humanist critique,
3–4, 8, 10, 23–24, 26, 48, 72,
83, 87, 105–6, 142–43, 162,
174, 217–18, 221, 223–24; social
critique, 3–4, 10, 23–24, 26, 83,
142, 217–18, 223–24
critique of instrumental rationality, 3–4, 17, 18–19, 77, 195, 203
critique of modernity, 203
crowdsourcing, 116–26, 130
Crumlish, Christian, 32
cyberculture, 225
cyberfeminism, 154, 225
cyberhumanism, 205
cybernetics, 134
cyberspace, 75, 156, 165–66, 171, 173, 197
cyberstudies, 16
cyborg, 8, 153–54, 157, 160–61, 163, 166–67, 174, 195, 215
D’Aluisio, Faith, 152
Darrell, Emily, 33
Davies, Stephen, 64, 66, 69, 71
Davis, Erik, 186
Dawkins, Richard, 187–88
dealienation, 84, 137, 141–43, 214, 219, 225. See also alienation
Dean, Jodi, 26, 73, 164, 180, 196
decentralization, 2, 3, 4, 5, 6, 9, 11, 20, 23, 46, 47, 53–55, 61, 63, 65, 69, 72, 83, 99, 100, 101–2, 111–12, 114, 115, 136, 139, 142, 143, 186, 189, 196, 208, 211, 212, 213, 215, 220, 225
deeroticization. See eroticization
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degovernmentalization, 10
dehierarchization, 3, 5, 6, 9, 11, 23, 46, 53–55, 72, 83, 89, 90, 94, 97, 99, 100–102, 142, 196, 208, 211, 213, 215, 225
democracy (political), 9, 36, 69, 77–78, 220, 222, 224
depoliticization, 5, 20, 27, 48, 72, 74, 78–79, 103, 186, 191, 205, 209, 220, 222. See also legitimation discourse
deregulation, 9, 21, 23, 45, 219, 220
DiFazio, William, 17, 82, 119
digerati entrepreneur, 90–95, 105
digerati, etymology of, 83–84
digerati worker, 95–97
digital citizens, 36
digital civilization, 30–31, 146, 167, 216
digital discourse, 2, 15, 30–33, 34; affinity with neoliberalism, 73–74; as common sense, 29–30; comparison with neoliberal theory, 74–76; as public discourse, 31–33, 37–39 as public discourse, 31–33, 37–39 digital divide, 6
digitalization, 69, 75, 185
discourse analysis, 27–28, 34–35, 39–41
disembodiment, 8, 157–59, 169, 174, 177, 180, 200
distributed bottom, 52, 55, 56
distributed collaboration, 116
distributed labor, 139
distributed power, 51–52, 114, 212
distributed self, 161, 166, 173, 178–80, 216
distributed system, 115, 166, 220, 225
division of labor, 114, 177
DNA, 192, 193, 201
Dorigo, Marco, 51–52
Drucker, Peter, 59, 88–89
Duff, Alistair, 22, 226
Dufour, Stephane, 34
Duggan, Lisa, 22, 46, 79
dumb chips, 49, 66, 191 dumb nodes, 49–53, 63, 65–66, 68, 72, 191
dumb power, 50–51, 212
D’Urbano, Alba, 146–48
Dyer-Witheford, Nick, 82, 225
Dyson, Esther, 163, 232
economic predictability, 56–57, 61, 62, 101 economic restructuring, 20, 59, 74, 211 economic unpredictability, 48, 56–57, 60, 72, 229
economy: disorganization, 45–46, 67, 72, 78; gift economy, 110; planned economy, 61, 64, 70, 72, 101,
Edge, David, 17
Editors ofPerseus Publishing, The, 32–33
efficiency, 3, 51, 55, 64, 66, 101, 108, 116, 138, 143
“Electric Word,” 146
Electronic Frontier Foundation, 35
Eli Lilly, 124, 125, 231
Ellul, Jacques, 195, 203
e-mail, 36, 55, 108, 154, 166, 200
emancipation, 113, 116, 117, 143, 174, 175; individual, 3, 7, 23, 28, 100, 137, 141, 214, 218, 219; social, 3, 23, 28, 104, 218, 219; technological, 31–32, 86, 115–16; tradeoff between individual and social emancipation, 11, 225
embedded liberalism, 5, 46–47, 48, 62
embodiment. See disembodiment
emergence, 54, 70, 193, 208, 225
employment: career path, 24, 46, 57, 58, 95–96, 101, 121, 126, 140, 220; ad hoc, 58, 124–25, 127, 129, 135, 142, 154; flexitimer, 46, 220; job security, 21, 59, 60, 95, 102, 218; long-term, 21, 24, 58, 101; part-timer, 46, 58, 118, 120; polyemployment, 95; precarious, 7, 9, 20, 46, 72, 95, 102, 118, 124–25, 142, 220; temporary, 21, 59, 97, 220; tenure, 3, 21, 23, 46, 57, 117, 123, 124, 127, 218, 220 end of history, 9, 11, 207–8, 220
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entrepreneurship, 6, 7, 47, 88, 90, 95–97, 100, 101–2, 119, 141–42, 213, 214
equilibrium, 68–69
eroticization, 3, 6, 7, 23, 83, 85, 99, 134, 141, 162, 214, 215, 217
evolution (in natural history), 56–57, 186–88, 192–93, 199, 202, 205, 206–7
exchange value, 136
exploitation, 3, 11, 23, 24, 26, 27, 28, 119; superexploitation, 118; tradeoff between alienation and, 83, 137, 141–43, 217–19
Fairclough, Norman, 39–40
Feenberg, Andrew, 17, 19, 82, 184–85, 204
Fisher, Eran, 219
flexibility, 2, 5, 8, 48, 58, 67, 85, 86, 154, 174, 176, 178, 179, 216
flexible employment, 7, 9, 20, 58, 124–25, 126–27, 129, 134–35, 220
flexible production, 4, 46, 218
flexible work, 88, 95, 101, 213
Florida, Richard, 84
fMRI, 160. See also lie detector
Ford, Henry, 138, 176
Fordism, 1, 3, 4, 7, 9, 10, 11, 20, 24, 28, 45, 116, 141–42, 145, 162, 175–77, 217, 218, 220, 221, 222, 224
Fortin, Dominic, 34
Foucault, Michel, 15–16, 39–40, 81, 178
“Found: Artifacts from the Future,” 148–49, 170
Fraser, Nancy, 20, 22–23, 217
Freund, Jesse, 157
Freud, Sigmund, 171
freedom. See emancipation
Frank, Thomas, 26, 73, 106
Friedman, Milton, 63, 76
Frankfurt School, 3, 18–19, 23, 106, 226
Friedman, Thomas, 1–2, 63, 76
Fuchs, Christian, 225
Frith, Lucy, 47
Fukuyama, Francis, 9, 63
Fuller, Steve, 69
future shock, 59–60
Gaggi, Silvio, 16
Gamble, Andrew, 67
Gates, Bill, 31, 90, 93, 98, 115
geek, 90, 118, 129, 130, 169, 213
geek culture, 31
Geertz, Clifford, 34, 41
Generation X, 96, 230
Gere, Charlie, 26, 73, 75
Getty Images, 121, 122
Giddens, Anthony, 50
Gilder, George, 73, 193
Glenny, Misha, 60
Goetz, Thomas, 114–16
Glickman, Adam, 94, 96
Goggins, William, 187
Google, 1, 15, 31, 32, 108, 109, 112, 122, 131, 139
globalization, 1, 3, 4, 9, 11, 20, 21, 22, 23, 27, 36, 39, 40, 45, 46, 63, 72, 138, 187, 218, 219, 220, 221, 225, 226; global division of labor, 20
Gramsci, Antonio, 21, 40, 145–46, 175–76, 178
Granovetter, Mark, 126, 231
great men, 93, 94, 98, 105, 178
Greenwald, Douglas, 66, 71
Greenbaum, Joan, 20, 22, 82, 101–2, 119, 226
Grove, Andy, 33, 93–94, 105
Habermas, Jürgen, 19–20, 49, 77–79, 143, 216–17, 221, 223, 226
hacker, 38, 92, 113, 136
hacking, 136
Hafner, Katie, 163
Hamel, Jacques, 34
Haraway, Donna, 16, 153–54, 163
Hardt, Michael, 225
Harrison, Bennett, 46
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