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# DIGITAL LABOR THE INTERNET AS PLAYGROUND AND FACTORY

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## PDF_PHYSICAL_PAGE_INDEX=260 | PRINTED_PAGE=253

democracy: foreclosure of 176; participatory 212, 215; spectacles of 7; virtual worlds and 192   
Denning, Michael 26   
deprivation 155   
Derrida, Jacques 60   
De Soto, Hernando59   
determinism, technological 22   
Diaspora 7, 222   
digital alienation 154-61   
digital economy 35–9; masculine labor in 48; morality and 52; updating in 105; user participationin 52   
The Digital Economy (Tapscott) 37   
digitality 171-2   
digital labor 15, 79   
digital media: backlash against 33; as facilitators 16; glamorization of 33; infrastructure of 157; political economy of 225; social movements and 3   
digitization 6, 168, 177   
disciplinary society 137   
Discipline and Punish (Foucault) 82   
discourse 172; demotion of 166, 176; racial 194–6, 198; scientific 87   
Discourse onColonialism (Césaire) 178   
distributed labor20   
distributed workplaces 20–2   
docility 83   
do-it-yourself economy 30   
domesticity, idealized 135   
domination, informatics of 34   
donation, of labor 21   
Dreamworld and Catastrophe (Buck-Morss) 132   
Dyson, Esther 155   
economy: alternative 22; attention13, 214; database 62; do-it-yourself 30; free 46; of Internet 46, 50; new 35; participatory 212; political 58–61, 225; server198, 200; see also digital economy; gift economy   
Eisenstein, Sergei 132   
e-lance operations 20   
end-user license agreement 156, 194   
Enlightenment 83, 86-7   
entertainment industry 23   
entertainment unions22–3   
environmentalism 60   
environmental sustainability 209–10   
Enzensberger, Hans Magnus173-4   
ephemeral commodities 45-50   
epistemic changes 178   
essentialism228   
Everquest 187   
exegesis 176   
exploitation: free labor and 107, 151–4; of gullibility 158; internships as 25; of labor1; Marxist understanding of 154; on Mechanical Turk 91; monitoring and 161-2; on networks152; ownership and 155–6; pleasure and 153; self 21, 25, 107   
Facebook 2; participation and212-13; politics on 213; revenue of 17; separation by 157   
factory, social 25, 33–4, 52,74   
factory labor 30, 135   
false consciousness 27   
fan(s)5, 98; commodities and 100; compensation of 109-10; customization by 102; as ideal consumers 104; identities of 104–5; ideology of 104; labor of 99; object relationship with 100, 103; organization of 109; volunteerism 108-9   
fan culture 101   
Fan Cultures (Hills) 103   
fandom: as free labor 99; insanity and98; pseudonymity and 108; social dimension of 102   
feminism 135,217   
feminization, of work 24, 30   
film 3, 132–5   
financialization 6, 229   
flash mobs 138–9   
Flusser, Vilém 87–8, 168–71   
Fordism28, 70   
Foucault, Michel58, 82–3, 88, 120, 165,176–7   
Foxconn 28–9, 220   
Fox networks22   
“Fragment on Machines" (Marx) 44, 59   
free culture 72   
free economy 46   
free labor 4; availability of 16; commons and 53; ephemeral commodities and 45– 50; exploitation and 107, 151-4; fandom as 99; in online communities 106; solidarity and 209; see also internships   
Freelancers Union15   
freelance writers 13-14   
free markets 22

Index

253

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254 Index

Freud, Sigmund 142   
Fuchs, Christian 7   
future, algorithmic 233–5

Galloway, Alexander 2 game 6, 194, 201; see also massively multiplayer online game gamification 73-4 Gastarbeiter (guest worker) 5, 92 gender 24, 127–8 general intellect 26, 44, 225–7 generative technology 232 Gibson, William70 gift 72 gift economy36–8; in MUDs 191; Netscape and 49 Gilroy, Paul 34–5 globality234 gold farmers 188; economic need of 195; killing of 195, 199; machinima against   
195; race and 189–90, 192–3, 197; as virtual migrants 190, 192 Google: AdSense 110; participation and   
212–13; revenue of 17 Gou, Terry 29 A Grammar of the Multitude (Virno) 60 Great Recession15, 17, 24 Greece 234 Grundrisse (Marx)44 guest worker 5, 92

hacker 73; class of 71; ethics of 21   
Haraway, Donna 34   
Hardt, Michael 90, 136–8, 152   
Harman, Graham 122   
Harold, Christine 72   
“Heat-Death” (Parisi and Terranova)114   
Hebdige, Dick 99–100   
Hesmondhalgh, David 154–5   
Hills, Matt102-5   
historicity, waning of 181   
HITsee human intelligence task   
hive mind 42–3   
Hollywood 18, 133   
Hon Hai Precision Industry Co.28   
Horvarth, John 49   
Howe, Jeff 88–9   
HTML 149   
Huffington, Ariana 13   
Huffington Post4, 13-14   
human authentication tool 79   
human exception 65   
human intelligence task (HIT) 79   
humanism43

The Human Use of Human Beings (Wiener) 168

IBM29   
identity: choice of 137; collective 138; fan 104–5; national 132; non– 65; symbolic 137   
ideology 104, 174,211   
immaterial labor 39–42, 89, 152   
immigration 92   
imperialism, cultural 38   
India 26   
individual 182   
informatics 34, 182   
insanity 98   
integrative production 29   
intellect: endeavor of 75; general 26, 44, 225-7; mass45   
intellectual history 181   
intellectual property 27   
International Gaming Exchange 188, 195   
Internet: commercialization of 46; communist 220–2; economy of 46, 50; monitoring on 149–50; new humanism with 43; organization of 42–3; participatory 211; political potential of 39; self-expression on 18; social life on 1; studies of 211; sustainability of 47, 106; users of 39–40; see also web   
Internet as Playground and Factory 1   
internships 4, 17, 23–5   
Ipeirotis, Panos 80

Jenkins, Henry 8, 98, 102–3, 193   
job gratification 21   
Keen, Andrew 98   
Kelly, Kevin 42–3   
Kempelen, Wolfgang von 81–4   
knowledge class 39–42   
knowledge workers 37,39–40

labor: capital truce with 26, 69; cognitive 91–2, 207; creative expression and 2; cultural 38–9; digital 15, 79; distributed 20; donation of 21; exploitation of 1; factory 30, 135; of fans 99; immaterial 39–42, 89, 152; living 29; Marxist analysis of 34; masculine understanding of 48; play- 26; in prison 16; productivity of 231; token-wage 16; unwaged 2, 26; wage 217; see also free labor   
labor arbitrage 91–2

## PDF_PHYSICAL_PAGE_INDEX=262 | PRINTED_PAGE=255

labor movement 16   
labor-power, collapse of 231   
labor theory of value 26   
LambdaMOO 190   
language 143, 175–6   
Lazzarato, Maurizio2, 40–1   
Lehman, Chris 27   
Leibniz, Gottfried 85   
letters to the editor 19   
Levy, Pierre 42–3   
Lewis, Andrew18   
liberalism 197-8,228   
Lineage II 187–8   
literary agents 15   
living labor 29   
logistics 230-1   
Lovink, Geert 21   
Lynch, Liam 130

machines: calculating 86-7; chess-playing 81; Marxon44, 59; responsive2   
machinima 193–6; as breakthrough medium 200; as game extension 194; racial discourse in 194–6, 198   
McLuhan, Marshall 173   
McRobbie,Angela27, 30   
Mago, Rajesh91-2   
man, as capital 178   
management, of knowledge workers37   
manufacturers, high tech28   
Margulis, Lynn 118   
market: behavior 18; Foucault on 120; free22   
marketing: feedback-based 158; viral 73; web 2.0 as 211   
Marx, Karl 2, 16, 29, 59, 215–18; on alienation 158; on exploitation 154; on labor analysis 34; on labor theory of value 26; on machines 44, 59   
Marxist feminism 217   
massively multiplayer online game (MMO): avatars in 191; cheating in 188; democratic potential of 192; as global medium 189; racein 188, 191; social norms on198; see also gold farmers   
massively multiplayer online role-playing game (MMORPG) 187   
mass media132, 134   
Massumi, Brian 114   
mathematics 119   
matter 112-14,155   
Mayr, Otto 85   
Mazzarella,William 89   
measure 116-24   
Mechanical Turk 19–20, 79–81; demographics of 80–1; exploitation on91   
media 115–16; address 132; critiques of 174–5; history of 175; mass132, 134; old 22–3; response to 174; social211, 218; studies of 115; technologies116–21; see also digital media   
Media Manifestos (Debray)175   
mediator, vanishing 172   
mediology175   
medium, as message 173   
Melville, Herman 131   
microtasks 20   
milieu 120-1   
mind: hive 42–3; as spiritual automaton 85   
minstrel shows 200   
MMO see massively multiplayer online game   
MMORPG see massively multiplayeronline role-playing game   
mobile devices 225   
mobile workers 29–30   
monitoring 149–50, 161–2   
MOO see MUD, object oriented   
morality 52   
moral panic 108   
movement: labor 16; Occupy 54, 73 232–3; open source 48; peer-to-peer 66; social 3; see also subcultural movements   
MUD see multi-user dungeon   
MUD, object oriented (MOO) 190   
multitude 90   
multi-user dungeon (MUD) 190–1   
MySpace 127   
myth making 18   
Nadeem, Shehzad 92   
Nakamura, Lisa 6   
name recognition19   
nanotechnology 112-14,117   
national identity132   
nation-state 63   
Negri, Antonio 90, 136–8   
neoliberalism90–3, 198, 221   
netarchical capital 208   
Netscape 49   
netslaves33,50   
network: actor- 60; exploitation on 152; seriality of 233; social 6–7, 160; time 92   
Network Culture (Terranova) 105   
networking 160   
network time 92

Index

255

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256 Index

New Economy 35   
newspapers 19,87   
New York Times 192, 221   
Ni Hao (Nyhm) 195–9   
nonidentity 65   
nonplayer character 196   
“Nyhm”195–9   
object 121–4; fan relationship with 100,   
103; qualities of 123   
Occupy movement 54, 73,232–3   
October Revolution 132   
offshoring 16, 25   
old media 22–3   
Ong, Aihwa 90–1   
online communities 106, 190   
ontology, object-oriented 122   
open source movement 48   
operaismo25   
The Order of Things (Foucault) 165, 177   
Orientalism 83   
Out of Control (Kelly) 42   
outsourcing16, 25   
ownership: exploitation and 155–6; by   
workers7   
ownership class 155   
P2P see peer-to-peer   
Palm, Michael 25   
Panopticon 88   
Parisi, Luciana 112-14, 116-20   
participation 212; in digital economy 52;   
fetishizing of 138; personalized 140;   
pleasure of 153; web platforms and   
212-14   
participatory democracy 212, 215   
participatory economy 212   
participatory web 212–15   
peer engagement 207   
peer production 207–10   
peer-to-peer (P2P) 207–10   
peer-to-peer common value creation 22   
peer-to-peer currency234   
peer-to-peer movement 66   
peer-to-peer sharing 8   
people shows 51   
perception 115   
Perlin, Ross24   
Pettman, Dominic 129–30   
philology 176   
philosophy: process 123; writing and 169   
photographic apparatus 170   
photography168–70

phyle209 piracy 73 Pirate Party 73 play: labor 26; work distinction from 2,   
20,159 player-worker 193, 199 pleasure 107, 153 Poe, Edgar Alan 86–7 political economy 58–61, 225 political organization 232, 235 political subject 136 politics 58–9; blogs and 128; of convenience139; on Facebook 213; Internet potential for 107; posthuman   
65; progressive 73; of representation 2. of universal 228–9, 233; of utterance   
183; of vectoral class 70 posthuman politics 65 postmodernism 34, 47, 181 potentia 226 potentiality 117-18 power 229, 231 prehension 116–21 press unions 15 prison labor 16 privacy 2, 150–1, 161 privatization 157,221 process philosophies 123 production: biosphere-friendly 209; capi circulation and 216; of content 19,   
218–19; integrative 29; peer 207–10 productivity 16, 231 profit: corporate 16; generation of 216; rate 218 progressive politics 73 prosumer 18, 217–19 pseudonómity 108 public access culture 22 Qualls, Ashley 127 race: Cold War and 198; in games 201; gold farming and 189–90, 192–3, 197 in MMOs 188, 191 racial discourse 194–6, 198 radio 132 Rancière, Jacques 58–9,66 rave scene 101 Real, recession of 179 reality television 22–3, 51 re-captcha 79–80 recombinant commodity 46 rent extraction, boom in 4, 27

## PDF_PHYSICAL_PAGE_INDEX=264 | PRINTED_PAGE=257

representation, politics of 234   
"Requiem for the Media"   
(Baudrillard) 174   
resistance, creative 7   
responsive machines 2   
Rheingold, Howard 47-8   
rights 62, 64; copy- 72, 110; immigration   
without92   
risk 230   
Ross, Andrew 4, 71, 106–7   
Rossiter, Ned 7   
SACOM see Students and Scholars Against   
Corporate Misbehavior   
Scholz, Trebor 21, 211   
self:exploitationof21, 25, 107; expression   
of, on Internet18; shattering of 62   
sentient city 235   
separation 156-7   
seriality 232-3   
server: economy 198, 200; industry, carbon   
footprint of 60; web 48   
Shirky, Clay 17   
Shop Class as Soulcraft (Crawford) 24   
Shumiatskii, Boris 133   
signs165,175   
simulation 181   
skilled trades 24   
Smith, Adam 87   
Smythe, Dallas 2, 217   
social capital 18-19   
social factory25, 33-4,52,74   
socializing, infrastructure for 156   
social justice 157   
social media211, 218   
social movements3   
socialnetwork 6-7, 160   
The Social Network 17   
society: class 216; communist 220–2;   
control 120; disciplinary 137; of   
spectacle 139   
software: architecture of 118–19; for   
logistics230–1; studies of 231   
solidarity140,209   
Sorkin, Aaron 17   
Sorochan, Cayley 138   
Soviet Union 132-3   
spectacles of democracy 7   
spectacular consumption 142   
Spiegel221   
Spook Country (Gibson) 70   
Star Trek 195   
Star Wars 105

Steinkuehler, Constance 188   
strategic essentialism 228 Students and Scholars Against Corporate Misbehavior (SACOM) 220   
style 99–101 subcultural movements 39; oppositional 108; style in 99–101 Subculture (Hebdige) 99–100   
subject 136,182 suicide 28–9   
supply chain 230   
surplus value 216   
surveillance 158   
sustainability: environmental 209–10; of Internet 47, 106 symbolic identity 137   
Taiwan 28   
Tapscott, Don 37   
Tasini, Jonathan 13-14   
taskers 20–1   
taste culture 101   
Taylorism 20, 27, 29   
technological determinism 22   
technological utopianism 39   
technology: generative 232; media 116-21; nano-112-14, 117; political organization and235   
television 132; industry 46; reality 22–3, 51; shows50–1   
temping 25   
terms of service 156   
Terranova, Tiziana 2, 4, 99, 105–6, 114,120   
Textual Poachers (Jenkins)98   
Thornton, Sarah 101-2   
time 92   
Toffler, Alvin 18, 20, 155, 217   
token-wage labor 16   
Towards a Philosophy of Photography (Flusser) 168   
trades24   
translation 227–30, 232   
Tronti, Mario 25   
Twitter 3   
unconscious 180   
unemployment 16,45   
unions 15, 22–3   
United States 132-3   
universalism 228   
unwaged labor 2, 26   
USA Today 149

Index

257

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258Index

utopianism, technological 39   
utterance, politics of 183   
value: extraction of 50; generation 152–3;   
labor theory of 26; surplus 216   
vanishing mediator 172   
vectoral class69–71   
viral marketing73   
Virno, Paulo 60   
virtuality 181   
virtual worlds 192   
volunteer 16; on America Online 33, 37,   
48, 106; fan 108–9   
vox populi 19   
wage labor 217   
Wall Street Journal 151   
warcraftmovies.com 195   
Wark, McKenzie 4, 8   
The Wealth of Nations (Smith) 87   
web: class and215–20; participatory   
212–15; platforms 212–14; server 48   
web 2.0 211   
website, user involvement in 48   
"Whatever"130   
“whateverbeing”129–30, 139, 141   
Whateverlife.com 127   
Whitehead, Alfred114, 116-17   
Wiener, Norbert2, 168   
WikiLeaks 221, 233-4

Wikipedia 7, 221-2   
Williams, Dmitri 191   
Williams, Raymond 221   
Wired magazine 50, 88–9   
word cloud 143-4   
work: feminization of 24, 30; gladsome 26; play distinction from 2, 20, 159   
workday 26   
worker: cognitive 93; entities owned by 7; guest 5, 92; knowledge 37, 39–40; mobile 29–30; player- 193, 199   
workplaces, distributed 20–2   
workshops, high tech 28   
workweek 26   
World of Warcraft 6,187; beauty of194; end-user license agreement of 194; gold farmingin 192; growth of 188; guilds in 191; as virtual sweatshop 199   
Wright, Erik 154-5   
writer,freelance 13-14   
Writers Guild of America22–3   
writing 167–9

Yee, Nick 197   
“Yi Shan Guan” (Yee) 197   
YouTube 110,195,212–14   
Zehle, Soenke 7   
Zuckerberg, Mark 6

## PDF_PHYSICAL_PAGE_INDEX=266 | PRINTED_PAGE=NOT_DETECTED

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