Social Media Guaranteed Strategies to Monetizing, Mastering, and Dominating Any Platform for Your Brand Facebook, Twitter,…

-Images in square format

Use hashtags and great captions to accompany your photos. The

great thing about Instagram is that it is a very youthful and fun vibe

so you can create captions that aren't so business formal. A little bit

of sass and some cool words will really drive up your views.

A great motto for Instagram is If your brand were a person, how

would you describe its personality?’

Here are some great examples of how brands have used Instagram to

create a personality for their brand:

HomeGoods

HomeGoods uses Instagram to combine decorating tips while

showcasing how their products can be used in a very personal way.

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homegoods

HomeGoods We come to cur showcase of customer fnds. Tag a HomeGooas item in your photo wlth #foundathomegoods and you could get a regram too. www.homegoods.com

1,401posts

1.7m followers

3,173 following

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2.8 NATIONAL GEOGRAPHIC

National Geographic Life s an adventure-enjoy the ride and the world through the eyes af the Natre Geographic photoqrar-ners. on.natgeo.com/2d6N486

12,000 posts

108 foltowing

Lorna Jane

Lorna Jane's Instagram posts feature women who represent their customer's persona. Their posts are inspirational, playful, colorful, powerful and active, embodying the brand's essence.

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Engaging with relevant influencers can do wonders for your brand. You may also want to collaborate with other brands that you often do business with. For example, if your business is to make cupcakes then you may want to collaborate with your baking supplier! Use

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their ingredients or baking equipment and tag them. Instagram is a great platform to showcase your team spirit, making you more likable, humanized and approachable.

Just recently, Instagram also has its own Insights! Just like Twitter's and Facebook's Insights, users can track things like total reach, impressions, clicks to the link on your bio as well as the percentage of followers who are male or female! You can also get an idea of their location (which part of the world) and even the exact city.

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LINKEDIN

LinkedIn, the professional equivalent of Facebook with 380 million members and at least 4 million company pages, LinkedIn has grown leaps and bounds over the last 14 years since its inception in 2002.

By now, every professional who's got a page or account with LinkedIn knows that it is not just a social media platform to engage and connect. LinkedIn is this and so much more. LinkedIn's unique approach to content marketing made it noticeable with influencers who want to share and engage via content distribution rather than just merely looking for

Content marketing advantage for social media has shown that influencers aren't just going to LinkedIn to look for jobs. Nope, they are there to share and engage with other professionals, job seekers and influences. By this time, you would already have a good idea of how to open profiles, assuming that by now, you've already opened Facebook, Instagram and Twitter.

In this section regarding LinkedIn, we will focus on how to optimize your LinkedIn Business Page.

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Step 1: Optimizing for Users and Search Purposes

This of your LinkedIn profile just as you would your company website. Your LinkedIn Page represents your brand. In optimizing your LinkedIn page, there are three fundamentals that you need to look at:

Consistency

Consistency is essential when it comes to how you present yourself online and offline. Your branding colateral regarding your message, voice, personality and corporate design need to be in-sync across all profiles.

Accuracy

Whatever figures or stats, links or facts that you post up on LinkedIn needs to be accurate because your LinkeIn audience is not just any audience. LinkedIn is full of highly educated and influential groups of people.

Semantics

Anything at all that you post up on your social media accounts, especially on LinkedIn shows up in search results, so apart from being careful what you post up, you should also optimize your LinkeIn Page with identifying keywords- keywords that you've used on your website as well your social media pages. You can also use industry-specific keywords to target your LinkedIn audience; bearing in mind that they are a lot more sophisticated than the audiences on other social media sites.

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Step 2: Optimizing your LinkedIn Profile

There are several sections that you want to use targeted keywords to optimize your LinkedIn profile such as the ‘Products and Services section as well as the ‘Careers' section. At these sections, you want to pay more attention to the words for the titles, subtitles of course as well as the copy of the page. Each of these elements as a whole must be consistent, accurate, and consistent and project your brand personality.

Authentic and high-quality content is what will give you organic reach, and this is what ultimately matters. When you get visitors via organic search and reach- whether through a LinkedIn search or a direct visit, your content must be compelling and targeted to continue engaging users. The real results on your content will be measured by the clicks you receive from your audience on the content on your page and what actions they take as your content directs them to.

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Step 3: Expand Your Social Reach

As much as it's easy to use ads to build your social network reach fast, without knowing where you stand in keyword research and compelling content is no use. Growing your reach in LinkedIn is the same with building your reach with Twitter, Facebook or Instagram.

So what do you need to do to add followers to your LinkedIn page? According to a survey done at BrightEdge, there was a positive connection between the numbers of employees to the number of LinkedIn followers. Every company that was among the top 100 brands had a greater percentage of their staff on LinkedIn than the number of followers. The top 10 brands had at least 60% of their employees on LinkedIn.

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What does this mean for marketers?

Here's where you invest in your employees. Get them to set up their LinkedIn profiles, identifying themselves as your company's employees. Step back and wait to see if this has an impact on your network-—if it's working, then reinforce or double your efforts. More people will be attracted to your organization when they see your employees identifying with your company. This will also increase your messages and updates.

Step 4: Create And Share Your Page's content

Search engines will search for the keywords that are connected to you, and awesome content will show up in search results and on other sites. Your content should be engaging to its targeted audience. So how do you continue to hold your audience interested and engaged in your brand?

Share Updates Often

To constantly maintain an ongoing interest in your company, you need to continue posting up relevant content on a timely basis to connect and engage with your followers and influencers. Updates can be anything related directly or indirectly to your company, best practices, leadership material, and industry news and job openings.

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