Social Media Guaranteed Strategies to Monetizing, Mastering, and Dominating Any Platform for Your Brand Facebook, Twitter,…

Social Media Audit Template

This template is to help you conduct a social media audit for your business.
Follow these steps to execute your next social media audit.

Step 1

Step 2

Step 3

Hootsuite

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platform's purpose is. This inventory should be updated regularly as

your business grows.

You'll also want to create a mission statement for each platform.

Keep them one-sentenced declarations, so there is focus on a specific

goal. If you do not have a purpose for a platform, then you probably

should delete it.

Here are a few mission statement examples:

Instagram: We will showcase how-to videos of how we decorate our

cupcakes and connect with other fans of baking

Facebook: We will use Facebook to promote our specialty cake

baking products and ingredients as well as preview videos, events that

we have been invited too and events that we are organizing

Youtube: We will post our full-length video of cupcake baking

tutorials

Blog: Most detailed explanations of our cupcake baking tutorials,

events that we have been invited too and events that we are

organizing

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3- Know Your Platform

In the previous chapter, you were given a deeper understanding of each social media platform and how to sign up or open a page or account. In this section, we will give you a brief overview of how each social media platform can be used for marketing purposes, deriving full benefits from each of its unique environment.

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4- Using location-Based Social Media Tools

Networks such as Yelp, FourSquare, and Level Up are ideal for brick and mortar businesses especially car service centers, food outlets, and saloons. Use these sites to lay claim to your location spot and then increase your presence by adding in extra incentives such as check-in rewards or exclusive discounts. Be mindful of how you present your business and provide service because before you can say Thank you for coming' you might find a bad review on these platforms which could hurt your business.

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5- Create an Editorial Calendar and Content Plan

An editorial calendar will help your structure your social media marketing plan and this calendar should include your strategies for content creation as well as content curation. Here's a good example of social media calendar that you can use. Your marketing plan should address these elements:

\- The type of content you want to post and promote

\- The frequency of postings

\- The target audience for each type of content

The person in charge of content creation for the different platforms

\- The promotion of content

Your calendar should also include the dates and times that you want to publish posts on your blog, photos on your Instagram and links on your Facebook or tweets to your Twitter. These kinds of things related to your very own account should be scheduled in advance, but you also need to make room for anything that happens in the world such as catastrophes and viral moments. Sometimes, you would also need to halt your social media activity in respect of a world event such as the shootings in Paris, the King of Thailand's demise and so on. You will also want to be on board with news events such as the Oscars or Emmy Awards just to keep in trend. Be spontaneous with your content, engagement and customer service.

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CONCLUSION

The world of Social Media is a constantly evolving one. As the years go by, newer trends are introduced, and competition gets stronger between different platforms, each one vying for the attention of the internet savvy Gen-X, Millenials and Gen-Z. Competition is good though because it brings about new features to stay relevant to its audiences, giving them better tools to share their content, better ways to engage and more interesting ways to publish content.

One of the best ways to engage in social media marketing for your business is first to use it as a personal platform for personal use. Use it as an experiment, play around with it, upload images and get used to it before you embark on opening up an account for your business. This way, you'll be better equipped to make a decision whether that particular social media is worth your time and effort or not and you will also know how audiences in different platforms react to content.

Social Media Marketing, on the other hand, has many benefits, and it does a lot to improve site traffic and help a business reach more customers. Not only that, social media marketing helps brands have a better understanding of their audience and learning from them- their purchasing habits, their likes, dislikes, interests and so on.

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Any business stands a chance to lose out on its customer base if they do not evolve with current times. That said no business would lose out by investing in social media.

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