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# Critical Theory of Communication New Readings of Lukács, Adorno, Marcuse, Honneth and Habermas in the Age of the Internet

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## PDF_PHYSICAL_PAGE_INDEX=230 | PRINTED_PAGE=226

intersubjective alienation 168, 172   
inverted commodity fetishism   
67, 134   
iPhone 217   
irrational rationality 84   
iTunes 89, 217

J

Jaeggi, Rahel 4, 22, 153, 156   
jazz 87, 89   
Jenkins, Henry 134   
journalist 9, 67, 81, 100, 208

K

Kafka, Franz 85   
Kant, Immanuel 5, 7, 142, 156   
Kellner, Douglas 111   
Kindle 217   
knowledge 14, 40, 89, 179, 210, 215   
knowledge society 177   
Kurella, Alfred 87

L

labor 8, 14, 52, 94, 96, 114, 117, 128, 140, 144, 188, 216   
labour 15, 39, 48, 53, 124, 125, 130, 141, 161, 169, 177, 181, 188, 197, 200, 210   
labour power 11, 30, 63, 64, 122, 130, 200   
language 28, 52, 54, 57, 90, 94, 179, 182, 185, 210, 214   
law of nature 19   
law of value 16   
leisure 129, 131, 169, 210   
Lenin 85, 191   
Leninist theory of reflection 190   
lifeworld 25, 29, 33, 50, 94, 154, 159, 187, 189, 214   
LinkedIn 113, 133   
liquefaction 130   
literature 27, 28, 85, 87, 105, 191, 192   
love 66, 93, 100, 127, 133, 144, 157, 194, 213   
Luhmann, Niklas 54, 196   
Lukács, Georg 22, 27, 35, 39, 47, 83, 105, 154, 208, 213

M

Machlup, Fritz 92, 99, 105

market 59, 80, 121, 154, 181, 194, 212

marketing 60, 66, 104, 123, 159, 172, 188

Marxism and Literature (Williams) 27, 192

Marxism and the Philosophy of Language (Vološinov) 27, 190

Marxism as process 2

Marx, Karl 3, 9, 29, 35, 59, 64, 69, 79, 86, 97, 106, 112, 117, 131, 138, 144, 156, 158, 179, 181, 188, 189, 192, 198, 207, 211, 215

Marx’s theory of the law 6   
materialist philosophy 53   
materialist theory 191, 207   
mathematics 34, 155, 180   
Maximilian-Kolbe-Werk 81   
Mead, George Herbert 50, 158, 162   
Mechanical Turk 63, 216   
media 10, 25, 31, 40, 61, 81, 100,   
104, 113, 120, 132, 140, 169,   
184, 187, 194, 196, 202   
media dualism 188, 189   
media studies 25, 82, 194   
Mendelson, B.J. 68   
mental labour 179, 209, 217   
mental work 56, 69, 95, 106,   
209, 210   
meta-dialectic 120, 211   
metaphysics 32, 36, 96, 156   
Microsoft 62   
money 11, 20, 30, 59, 97, 99,   
104, 122, 131, 134, 181, 185,   
194, 214   
monism 161, 173   
morality 53, 142, 157, 163, 166, 173   
moral philosophy 155, 213   
music 60, 76, 79, 88, 93, 200

226

Index

## PDF_PHYSICAL_PAGE_INDEX=231 | PRINTED_PAGE=227

N

National Socialism 36, 138   
natural sciences 105   
nature 8, 48, 51, 86, 89, 105, 116, 124, 144, 155, 163, 182, 190, 198, 210   
Nazi 5, 31, 36, 78, 81, 88, 137, 138   
necessity 58, 79, 94, 112, 118, 141, 215   
needs 14, 17, 56, 65, 90, 95, 101, 115, 122, 129, 140, 142, 155, 159, 161, 164, 191, 213   
negation of the negation 8, 11   
Negative Dialectics 49, 76   
Negri, Antonio 16   
neoliberalism 78, 131, 161, 212   
New Left 127   
Nietzsche 138, 157   
non-profit 80, 124, 147, 212   
non-value 56, 164

O

objectification 48, 51, 98, 154, 157   
objective alienation 41, 127, 168, 171   
objective dialectics 117   
One-Dimensional Man (Marcuse) 112, 119   
On Jazz (Adorno) 88   
online alienation 27   
On Subject and Object (Adorno) 4, 29, 76, 98   
On the Fetish Character in Music and the Regression of Listening (Adorno) 88   
On the Social Situation of Music (Adorno) 80   
ontology 35, 49, 55, 63, 69, 210, 211   
Ontology and the Theory of Historicity (Hegel) 37   
Ontology of Social Being (Lukács) 4, 24, 39, 47, 49, 68, 86, 164, 208, 210   
open Marxism 2   
oppressed groups 8, 139   
orthodox Marxism 15, 23   
ownership 63, 129, 136, 145, 171, 197

P

Pakulski, Jan 15   
participatory culture 134   
participatory democracy 104, 134, 143, 167, 174, 201   
participatory management 127   
patriarchy 55, 63, 126   
Pegatron 216   
PeoplePerHour 63, 217   
People’s Commissariat for Internal Afairs (NKVD) 85   
performance principle 122, 126, 147   
personal data 68, 116, 122, 171, 213   
Phenomenology of Spirit, The (Hegel) 96   
philosophy 5, 9, 26, 27, 32, 36, 53, 75, 78, 83, 100, 103, 105, 111, 112, 119, 154, 179, 183, 185, 190, 210   
philosophy of language 27, 190   
physical work 56, 60, 90, 96, 106, 199   
Pinterest 133   
play 60, 125, 137, 145, 182, 210

Index

227

## PDF_PHYSICAL_PAGE_INDEX=232 | PRINTED_PAGE=228

playbour (play labour) 130, 212

pleasure 76, 124, 128

plural Marxism 2

political communication 9, 14, 196

political economy 7, 10, 17, 34, 68, 82, 101, 113, 177, 183, 192, 207

politics 16, 24, 38, 95, 104, 111, 115, 121, 139, 159, 173, 184, 188, 207, 213, 215

popular culture 76, 79, 93, 105

positedness 120

positivism 37, 103

postmodernism 15

Postone, Moishe 14, 17

poststructuralism 5, 165

power 15, 26, 32, 65, 83, 94, 96, 99, 121, 134, 156, 160, 186, 194, 196, 201, 209, 214

praxis 6, 8, 18, 29, 35, 37, 50, 117, 120, 144, 146, 211, 215, 219

pre-capitalist society 19

Production and Distribution of Knowledge in the United States, The (Machlup) 92

profit 8, 10, 61, 64, 68, 80, 114, 123, 125, 128, 130, 141, 146, 177, 202, 209, 218

progress 14, 25, 51, 53, 114, 115, 197

proletariat 12, 17, 35, 48, 118, 158

propaganda 36, 86, 188

property 8, 63, 114, 117, 121, 128, 130, 137, 141, 144, 157, 160, 162, 167, 196

protest 25, 146, 157, 169, 218

Protestant 15, 19

public service 81, 141, 188, 202

public sphere 25, 81, 135, 160, 168

Q

Quantat 217 Question Concerning Technology, The (Heidegger) 34

R

racism 13, 18, 38, 87, 100, 106, 169, 191

radio 58, 80, 105, 195

rationality 6, 29, 32, 50, 96, 103, 114, 131, 139, 189, 200

real abstraction 179

Reason and Revolution (Marcuse) 7, 37, 112, 118, 211

recognition 4, 51, 66, 154, 158, 173, 213

redistribution 161

reductionism 16, 28, 132, 178, 180, 185, 214

Reflections on the Cult of Stalin (Lukács) 85

reification 3, 10, 20, 23, 26, 35, 40, 48, 50, 64, 67, 69, 132, 154, 209, 213, 215

Reification: A New Look at an Old Idea (Honneth) 162

relativism 41, 139, 173

religion 33, 65, 100, 104, 142, 183, 196, 207

Renren 113, 133

repressive tolerance 135

reproduction 54, 99, 106, 125, 162, 182, 214

revolution 11, 36, 69, 85, 118, 139, 144, 162

Rosa, Hartmut 4, 153, 155

Rosenberg, Alfred 138

Rossi-Landi, Ferruccio 27, 178, 191, 198, 214

Rousseau, Jean-Jacques 156

S

Salzburg Festival 88

science 13, 16, 34, 85, 96, 100, 105, 139, 153, 191

Science of Logic (Hegel) 120   
Sein und Zeit (Heidegger) 33, 35

228

Index

## PDF_PHYSICAL_PAGE_INDEX=233 | PRINTED_PAGE=229

self-appropriation 156

self-control 63, 127, 166

sex 101, 125, 169

sign 179, 181, 189, 194, 214

sign value 183

Skoteinos, or How to Read Hegel (Adorno) 76

slave. See  slavery; See  slavery

slavery 17, 31, 53, 55, 61, 87, 118, 157, 168

Smythe, Dallas W. 29, 113, 125

Snowden, Edward 172

social change 25, 115

social factory 127

socialisation (Vergesellschaftung) 142, 165

socialism 3, 14, 83, 86, 118, 139, 146, 161, 166, 179

socialist art 84

social media 26, 39, 60, 66, 82, 101, 111, 154, 212, 218

social media ideology 40, 47, 67, 133, 134, 137

social movement 24, 101, 166, 174, 218

social production 17, 20, 97, 165, 180, 182, 190, 193, 197, 207, 213

social relation 12, 17, 67, 121, 131, 142, 145, 156, 187, 207, 214

social sciences 22, 25, 105, 161

social struggle 8, 65, 146, 166, 172

social theory 24, 153, 163

society 1, 6, 9, 25, 30, 34, 49, 52, 78, 87, 94, 97, 101, 105, 115, 118, 122, 128, 135, 139, 155, 178, 182, 184, 187, 196, 208

Sociology of Culture (Williams) 194

Sohn-Rethel, Alfred 178, 200

solidarity 100, 158, 160, 165, 173, 188, 219

spatio-temporality 57

Soviet Marxism 116

space 58, 79, 98, 122, 128, 147, 155, 174, 195, 197

species-being 19, 98, 144

Spotify 80, 89

Stalin 15, 56, 83

Stalinism 15, 85

status quo 78, 87

Stirner, Max 207

structure/agency-dialectic 193

Struggle for Recognition, The (Honneth) 159

student movement 119, 146, 147

subjective alienation 168

subjective dialectics 117, 122

sublation 11, 116, 120, 141

superstructure 28, 55, 164, 177, 182, 190, 191, 192, 209

surplus labour 11, 16, 19, 126

surveillance 12, 41, 115, 133, 147, 170, 218

symbol 15, 30, 50, 60, 65, 87, 92, 102, 120, 182

symbolic exchange 182

systems 20, 33, 54, 62, 65, 89, 94, 96, 135, 142, 160, 166, 185, 192

T

targeted advertising 61, 66, 123, 130, 135, 212

TaskRabbit 63, 217

Taylorism 179

technological rationality 10, 23, 34, 40, 115, 131, 137, 154, 210, 212, 213, 215

technology 20, 31, 40, 112, 115, 134, 145, 193, 197, 202, 209

teleological action 186, 214

teleological positing 24, 39, 52, 69, 164, 208, 213

television 27, 77, 170

Tencent 134

The I in We (Honneth) 160

Index

229

## PDF_PHYSICAL_PAGE_INDEX=234 | PRINTED_PAGE=230

Theory of Communicative Action, The (Habermas) 25, 29, 50, 94, 186

time 16, 58, 64, 125, 144, 155, 195   
Tomasello, Michael 162   
totalitarianism 15   
Tronti, Mario 127   
true Being 9   
truth 86, 102, 117, 139, 143, 165, 196   
Tugendhat, Ernst 156   
Tumblr 66, 133   
Twitter 39, 60, 66, 116, 122, 123,   
133, 136, 141, 145, 147

U

University of Frankfurt 153   
University of Hamburg 191   
unpaid labour 61, 63   
Upwork 63, 217   
use-value 17, 30, 48, 53, 56, 64, 67, 90, 95, 122, 124, 125, 129, 134, 140, 145, 159, 164, 173, 179, 188, 190, 191, 209, 213

U.S.S.R. 15, 83

V

violence 17, 32, 94, 102, 120, 127, 165, 168, 196   
VK 133   
Vološinov, Valentin 27, 178, 190, 192, 214   
Vygotsky, Lev 4, 27, 41, 178, 189, 192, 214

W

warfare 115, 143, 165   
Waters, Malcolm 15   
WeAreDynamo.org 216   
Web 2.0 81, 123   
Weibo 60, 66, 113, 123, 133   
Wiggershaus, Rolf 5, 22   
Wikipedia 113, 141   
Williams, Raymond 4, 16, 24, 41,   
93, 95, 113, 178, 189, 192, 209,   
210, 214

Wired 67

work 3, 17, 24, 26, 29, 30, 39, 47, 50, 53, 69, 83, 106, 114, 117, 121, 124, 147, 159, 164, 169, 179, 182, 186, 188

work and labour distinction 17, 124

World Wide Web 40, 116

Y

York University 18 YouTube 39, 60, 66, 80, 82, 89, 116, 122, 133, 136, 141

230

Index

## PDF_PHYSICAL_PAGE_INDEX=235 | PRINTED_PAGE=NOT_DETECTED

CRITICAL THEORY OF COMMUNICATION

T<sup>his</sup> <sup>book</sup> <sup>contributes</sup> <sup>to</sup> <sup>the</sup> <sup>foundations</sup> <sup>of</sup> <sup>a</sup> <sup>critical</sup> <sup>theory</sup> <sup>of</sup>communication as shaped by the forces of digital capitalism. communication as shaped by the forces of digital capitalism. One of the world's leading theorists of digital media Professor Christian Fuchs explores how the thought of some of the Frankfurt School’s key thinkers can be deployed for critically understanding media in the age of the Internet. Five essays that form the heart of this book review aspects of the works of Georg Lukács, Theodor W. Adorno, Herbert Marcuse, Axel Honneth and Jürgen Habermas and apply them as elements of a critical theory of communication's foundations. The approach taken starts from Georg Lukács Ontology of Social Being, draws on the work of the Frankfurt School thinkers, and sets them into dialogue with the Cultural Materialism of Raymond Williams.

Critical Theory of Communication offers a vital set of new insights on how communication operates in the age of information, digital media and social media, arguing that we need to transcend the communication theory of Habermas by establishing a dialectical and cultural-materialist critical theory of communication.

It is the first title in a major new book series 'Critical Digital and Social Media Studies' published by the University of Westminster Press.

MEDIA STUDIES | SOCIOLOGY | CRITICAL THEORY

C R I T I C A L D I G I TA L A N D S O C I A L M E D I A S T U D I E S

THE AUTHOR

@fuchschristian | http://fuchs.uti.at

CDSMS

Professor Christian Fuchs is the Director of the Westminster Institute for Advanced Studies and the Communication and Media Research Institute. He is editor of the journal tripleC: Communication, Capitalism & Critique and a member of the European Sociological Association's Executive Committee. His fields of work are critical theory of society; critical digital media studies; information, media, communication & society.

WV

RRP £18.99

UNIVERSITYOF WESTMINSTER PRESS

uwestminsterpress.co.uk

ISBN 978-1-911534-04-4 9"781911"534044
