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Capitalist Realism - Is There no Alternative · 第 75 页

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书名
Capitalist Realism - Is There no Alternative
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75
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MARK FISHER CAPITALIST REALISM IS THERE NO ALTERNATIVE?
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In the BBC, it's the next step forward. It doesn't mean we go back to the 1950s and tell people how to dress, what we do is say "we can free you from yourself" – and people would love it.

Curtis attacks the internet because, in his view, it facilitates communities of solipsists, interpassive networks of like-minds who confirm, rather than challenge, each others' assumptions and prejudices. Instead of having to confront other points of view in a contested public space, these communities retreat into closed circuits. But, Curtis claims, the impact of internet lobbies on Old Media is disastrous, since, not only does its reactive proactivity allow the media class to further abnegate its function to educate and lead, it also allows populist currents on both the left and the right to 'bully' media producers into turning out programming that is anodyne and mediocre.

Curtis's critique has a point, but it misses important dimensions of what is happening on the net. Contrary to Curtis's account of blogging, blogs can generate new discourse networks that have no correlate in the social field outside cyberspace. As Old Media increasingly becomes subsumed into PR and the consumer report replaces the critical essay, some zones of cyberspace offer resistance to a 'critical compression' that is elsewhere depressingly pervasive. Nevertheless, the interpassive simulation of participation in postmodern media, the network narcissism of MySpace and Facebook, has, in the main, generated content that is repetitive, parasitic and conformist. In a seeming irony, the media class's refusal to be paternalistic has not produced a bottom-up culture of breathtaking diversity, but one that is increasingly infantilized. By contrast, it is paternalistic cultures that treat audiences as adults, assuming that they can cope with cultural products that are complex and intellectually demanding. The reason that focus groups and capitalist

Marxist Supernanny

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