Television," TVB Local Media Marketing Solutions, last modified June 2o12, http:// www.tvb.org/media/file/TV\_Basics.pdf.
- Taylor, The Sounds of Capitalism, 157.
第13章 为不同受众定制不同内容
- Wallace Stegner, Angle of Repose (New York: Doubleday, 1971), 18.
- David Burnham, The Rise of the Computer State: TheThreat to Our Freedoms, Our Ethics, and Our Democratic Process (New York: Random House, 1983), 90.
- Michael J. Weiss and Kelly Nelson, "ZIP: How Marketers See Portland . . . and Why They Look," Casco Bay Weekly, March 2, 1989, 10.
- Throughout the 196os,Robbin developed programs for theOffice of Economic Development. One such programincludes“TheIndexofSusceptibility of Civil Disorder," which predicted cities that would likely experience riots. Ultimately, the model achieved 87 percent accuracy.
- The concept of this socio-spatial segmentation first appeared in Charles Booth's Descriptive Map of London Poverty, in which Booth developed a descriptive map that categorized neighborhoods and provided insight into patterns of poverty in London. Booth's studyultimately influenced sociologists Robert E. Park and Ernest W. Burgess, who developed a theory of urban ecology. Park and Burgess proposed that competition for land in urban environments cause social groups tonaturally divide themselves into geographic “niches."For more on the historical backgroundofgeodemographic segmentation, see Austin Troy,"GeodemographicSegmentation,"in Encyclopediaof GIS, eds. Shashi Shekar and Hui Xiong (New York:Springer, 20o8),347-55
- Charles Taylor, Multiculturalism, ed. Amy Gutmann (Princeton, NJ: Princeton University Press, 1994).
- Troy,"GeodemographicSegmentation,”347.
- While Robbin was interested in using his program to help companies tailor their products and their marketing to theforty lifestyle clusters, Michael Weiss, who elaborated on sociological characteristics of the clusters in The Clustering of America, hopedto explore the cultural implications and form“a composite understandingof American lifestyles” and “explore the diversity of the way Americans really live." For additional information about the PRIZMcluster system and the detailed description of the cluster lifestyles, see Michael J. Weiss, The Clustering ofAmerica(NewYork: Harper & Row, 1988); Michael J. Weiss, The Clustered World: How We Live, What We Buy, and What It All Means About Who We Are (Boston: Little, Brown, 2ooo).
9.Weiss, The Clustering of America, 290.
- Weiss, The Clustering of America, 300.
II. For additional information on the history and development of Diet Coke, see Jay Moye,"'WeNeeded a Big Idea': The Extraordinary Story of How Diet Coke Came to Be,"Coca-Cola, last modifiedFebruary 4,2o13, http://www.coca-colacompany.com /stories/we-needed-a-big-idea-the-extraordinary-story-of-how-diet-coke-came-to-be/.
- Kenneth N. Gilpin, "Prospects," New York Times, July 26, 1981, http://www.nytimes .com/1981/07/26/business/prospects.html.
- Red Smith, "Cable TV for Sports Junkies," New York Times, December 3, 1979.
- With “dualcasting," Bravo used gay content in order to cater to both women and gays as two distinct audiences. The show that sparked this trend was Queer Eye for theStraight Guy, in which five gay men would make over a heterosexual male in order to transform him into a "better straight man."See Katherine Sender, "Dualcasting: Bravo's Gay Programming and the Quest for Women Audiences,"in Cable Visions: Television Beyond Broadcasting, eds. Sarah Banet-Weiser, Cynthia Chris, and Anthony Freitas (New York: NYU Press, 2007).
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