Use of Hashtags
With the use of #SausageSaturday hashtag, Heck Food kept their audience regularly updated with their line of sausages. They consistently posted messages related to the hashtag to maintain their customers enthused and inspire other ways of cooking sausages. These posting made the family-based brand more connected with their audiences, delivering a more family oriented brand image.
Starbucks also used instagram and created their own general yet very specific hashtag- #redcupcontest. Hosting this for the second time in a row, Starbucks took to Instagram to checkout customers Instagrams of the hashtag. This content received more than 40,000 entries. All customers had to do was tagging a photo with the hashtag and stand a chance to win prices worth \$500! The best part is,
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