Increased Brand Loyalty
Brands that engage in social media read the rewards of higher brand loyalty. A recent report by the 'Texas Tech University stated that a strategic and open source social media plan could help in changing mindsets and increase brand loyalty. Starbucks for example still remains a force on Twitter, ranking in #4 in the Top 100 Twitter Brands. Starbucks remains in the top 10 because they are constantly engaging with their customers. Their tweets are either replies to individual tweets or re-posts of their consumer's tweets. One and off you'll see targeted promotional Starbucks material. In essence, Starbucks is listening to what their customers are talking about and giving feedback whenever necessary.
Madeline DrentlawrOmdientlaw37·Oct 12 sitting at Starbucks and an elderly couple just walked in and ordered pumpkin spice lattes to enjoy together. literally so emo rn
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