Increase the Opportunities of Conversion
With every post you make, every video you post, every link you share and every like you give- you open up the opportunities for customers to convert to your brand. With social media, you need to build a following, and when you do, you open up access to recent customers and new customers, and you'll be able to interact with the, through posts, images, videos, and comments. For every post, there is also a reaction that could lead to a website visit, a purchase of a product or even a re-tweet to a whole new customer base.
Just take note that not all reactions result in a site visit, but every positive reaction or interaction leads to a possible conversion down the pipeline. Opportunity is present at any given time when it comes to social media so always be sure to react when you can!
Increase the Human Approach
With social media, brands create a face and personality and also a more humanized approach in their interactions. Social media is the place where brands can act like people and this is crucial because everyone likes doing business with other people and not with companies. A survey done by State of Inbound Marketing showed that social media generates a 100% higher lead-to-close ratio than outbound marketing. The statistics shown at Hubspot.com also showed that people are more trusting towards brands that have a strong social media presence.
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