To enable Analytics, go to your Logo Icon on the right side of the screen and from the drop down menu, choose Analytics.
Engaging on Twitter also means collaborating with other influencers. With the right connections, you can receive shout-outs on their sites, and you can also do a friendly promotion on your site! You want to showcase your brand personality when you connect and tweet so the more you tweet, the more engaged you will be with your users.
46