LinkedIn, the professional equivalent of Facebook with 380 million members and at least 4 million company pages, LinkedIn has grown leaps and bounds over the last 14 years since its inception in 2002.
By now, every professional who's got a page or account with LinkedIn knows that it is not just a social media platform to engage and connect. LinkedIn is this and so much more. LinkedIn's unique approach to content marketing made it noticeable with influencers who want to share and engage via content distribution rather than just merely looking for
Content marketing advantage for social media has shown that influencers aren't just going to LinkedIn to look for jobs. Nope, they are there to share and engage with other professionals, job seekers and influences. By this time, you would already have a good idea of how to open profiles, assuming that by now, you've already opened Facebook, Instagram and Twitter.
In this section regarding LinkedIn, we will focus on how to optimize your LinkedIn Business Page.
56