Step 1: Optimizing for Users and Search Purposes
This of your LinkedIn profile just as you would your company website. Your LinkedIn Page represents your brand. In optimizing your LinkedIn page, there are three fundamentals that you need to look at:
Consistency
Consistency is essential when it comes to how you present yourself online and offline. Your branding colateral regarding your message, voice, personality and corporate design need to be in-sync across all profiles.
Accuracy
Whatever figures or stats, links or facts that you post up on LinkedIn needs to be accurate because your LinkeIn audience is not just any audience. LinkedIn is full of highly educated and influential groups of people.
Semantics
Anything at all that you post up on your social media accounts, especially on LinkedIn shows up in search results, so apart from being careful what you post up, you should also optimize your LinkeIn Page with identifying keywords- keywords that you've used on your website as well your social media pages. You can also use industry-specific keywords to target your LinkedIn audience; bearing in mind that they are a lot more sophisticated than the audiences on other social media sites.
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