Blog- Having a blog and a website enables you to share a wide variety of content. Blogs are relatively easier to maintain and makes sharing information a lot faster. Your company blog is part of your social media marketing campaign because any recent social media efforts, activities, events and promos will be highlighted in your blog.
Links- It isn't social media marketing if there's not sharing of your unique, original content to reach out to your current followers and gaining new ones. Linking content from other parties and organizations is also part of SMM.
Tracking Competitors- Tracing your competitor's activities can give you valuable insight for kevword research and other social marketing media stats. If your competitors are using a social media and you aren't doing any of it, then it's something that you get going on as well- just do it better!
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