Analytics- What would social media marketing or traditional marketing for that matter be, if it weren't giving your some form of data? The successes of your campaigns are determined by the data you get. Google Analytics, Facebook, Instagram and Twitter Insights all have analytics that helps you measure and track your social media input so you would be able to monitor them.
Conduct an audit on your social media
You need to assess your current situation with your social media use and how it's been working out for your so far. It is always good to go back to the drawing block and to revise, change and mix things up with your social media because after all, things change quickly. What campaigns worked for your before may not work so well now.
Conducting a social media audit includes determining who is currently connecting with you on social media, which sites your primary target market uses mainly and how your presence as a brand on social media differs from that of your competitors. HootSuite has created a social media audit template that you can use to process this information.
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