CHAPTER 1: SOCIAL MEDIA MARKETING AND ITS
IMPACT IN 2016
Back in 2013, social media marketing was something that most businesses and brands associated as a 'passing fad.' While having websites was high on the list, being active on social media was still something new and not a priority.
But at the same time, some entrepreneurs already saw the potential of social media marketing and considered it as the ‘next big thing' and it must be taken advantage of, especially while it is still in the spotlight. However, to some, social media marketing didn't show any practical advantages it presented an unprofitable venture.
However, statistics from Hubspot showed a different kind of scenario. Two years ago, in 2014, 92º o of businesses claimed that social media marketing proved to be extremely vital for their brands whereas a whopping 80°o reported that social media. activity increased traffic to their business's website.
To some entrepreneurs, social media marketing is the "next big thing," a temporary yet powerful fad that must be taken advantage of while it's still in the spotlight. But to a small selection of entrepreneurs, social media does not pose any practical benefits and it comes with a complicated learning arc
8