A poll conducted by Social Media Examiner in its sixth Social Media Markcting Industry Report showed that 97% of businesses participated in social media activities, but a total of 85% weren't exactly sure how best to use social media tools.
Not being sure of how to use social media is one thing but not using entirely thinking you can still do business the usual, old’fashioned way, is another thing.
The Impact of Online Reputation
Think about what you do before purchasing something in 2016? Do you go online and look for the company's website? Do you Google' them? The chances are that you do this. The phone book is obsolete-‘Googling’ information is what it's all about now, and companies need to maintain a good online reputation as it creates the biggest impact in consumers.
Driving Traffic with Social Media
August 2015 came about and Facebook announced that it had 1.44 billion active users. That means, according to founder Mark Zuckerberg that one in seven people use Facebook to connect with brands, friends, and family. Facebook alone has a vast target audience. With cach interaction and post on Facebook, there is a high potential of driving traffic to your site. This does not even include Instagram, Youtube, and Twitter yet. Developing and maintaining your social presence in 2016 will improve your relevance among the masses.
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