labor movement 16
labor-power, collapse of 231
labor theory of value 26
LambdaMOO 190
language 143, 175–6
Lazzarato, Maurizio2, 40–1
Lehman, Chris 27
Leibniz, Gottfried 85
letters to the editor 19
Levy, Pierre 42–3
Lewis, Andrew18
liberalism 197-8,228
Lineage II 187–8
literary agents 15
living labor 29
logistics 230-1
Lovink, Geert 21
Lynch, Liam 130
machines: calculating 86-7; chess-playing 81; Marxon44, 59; responsive2
machinima 193–6; as breakthrough medium 200; as game extension 194; racial discourse in 194–6, 198
McLuhan, Marshall 173
McRobbie,Angela27, 30
Mago, Rajesh91-2
man, as capital 178
management, of knowledge workers37
manufacturers, high tech28
Margulis, Lynn 118
market: behavior 18; Foucault on 120; free22
marketing: feedback-based 158; viral 73; web 2.0 as 211
Marx, Karl 2, 16, 29, 59, 215–18; on alienation 158; on exploitation 154; on labor analysis 34; on labor theory of value 26; on machines 44, 59
Marxist feminism 217
massively multiplayer online game (MMO): avatars in 191; cheating in 188; democratic potential of 192; as global medium 189; racein 188, 191; social norms on198; see also gold farmers
massively multiplayer online role-playing game (MMORPG) 187
mass media132, 134
Massumi, Brian 114
mathematics 119
matter 112-14,155
Mayr, Otto 85
Mazzarella,William 89
measure 116-24
Mechanical Turk 19–20, 79–81; demographics of 80–1; exploitation on91
media 115–16; address 132; critiques of 174–5; history of 175; mass132, 134; old 22–3; response to 174; social211, 218; studies of 115; technologies116–21; see also digital media
Media Manifestos (Debray)175
mediator, vanishing 172
mediology175
medium, as message 173
Melville, Herman 131
microtasks 20
milieu 120-1
mind: hive 42–3; as spiritual automaton 85
minstrel shows 200
MMO see massively multiplayer online game
MMORPG see massively multiplayeronline role-playing game
mobile devices 225
mobile workers 29–30
monitoring 149–50, 161–2
MOO see MUD, object oriented
morality 52
moral panic 108
movement: labor 16; Occupy 54, 73 232–3; open source 48; peer-to-peer 66; social 3; see also subcultural movements
MUD see multi-user dungeon
MUD, object oriented (MOO) 190
multitude 90
multi-user dungeon (MUD) 190–1
MySpace 127
myth making 18
Nadeem, Shehzad 92
Nakamura, Lisa 6
name recognition19
nanotechnology 112-14,117
national identity132
nation-state 63
Negri, Antonio 90, 136–8
neoliberalism90–3, 198, 221
netarchical capital 208
Netscape 49
netslaves33,50
network: actor- 60; exploitation on 152; seriality of 233; social 6–7, 160; time 92
Network Culture (Terranova) 105
networking 160
network time 92
Index
255